Sr Manager/ Manager – B2B Marketing

Workstore Pvt. Ltd. | Worli Mumbai

– Marketing Manager

Position Overview

We are looking for a energetic and hands-on Marketing Manager to lead and execute end-to-end marketing initiatives across corporate branding, digital marketing, content, lead generation, BTL activities, exhibitions, and brand experience.

The ideal candidate should have a strong aesthetic sense, excellent communication skills, a sound understanding of marketing fundamentals, and the ability to understand and communicate technical products effectively. The role requires a blend of strategic thinking, creative execution, project management, and performance orientation.

Key Responsibilities

1. Corporate Marketing – Glide Brands

- Drive 360° brand management across digital and offline touchpoints.
- Manage corporate presence across: LinkedIn, Corporate Websites & Marketing collaterals.
- Develop and maintain consistent brand guidelines and visual identity.
- Manage and maintain Trademark (TM) and Intellectual Property (IP) tracking and documentation
- Brief, monitor, and evaluate agencies, vendors, designers, and other marketing partners.

2. Brand Marketing - Dyson & Voltalux

- Website development, updates, content management, and optimization.
- Planning and execution of BTL activities and exhibitions.
- Development of product-focused marketing materials and presentations.
- Manage lead-generation initiatives and coordinate with external marketing agencies.

3. Digital Marketing Content & Performance

- Plan, execute, and monitor campaigns across Meta and Google.




- Track campaign performance, lead quality, CPL, conversion, and ROI.
- Build and maintain remarketing and retargeting audiences.
- Create/coordinate: Social media content, Product communication, Website content, Presentations & Brochures and marketing collateral

4. Lead Generation & Inside Sales

- Develop integrated lead-generation programs across digital, BTL, exhibitions, and other marketing channels.
- Define and monitor lead qualification criteria.
- Track the complete lead funnel from acquisition to qualification and conversion.

5. BTL, Exhibitions & Experience Centres

- Plan and execute BTL campaigns, exhibitions, events, and trade shows.
- Coordinate with vendors, agencies, fabricators, designers, and internal stakeholders.
- Manage event branding, communication, collateral, and customer experience.

6. Agency & Stakeholder Management

- Manage external marketing, creative, digital, media, and event agencies.
- Prepare clear briefs and ensure timely delivery of projects.
- Evaluate agency performance and deliverables.

Key Skills & Competencies

Aesthetic & Creative Sense

Excellent verbal and written communication skills.

Strong understanding of B2B/B2C marketing fundamentals.

Knowledge of digital marketing, content, branding, lead generation, BTL, and events.

Technical & Product Aptitude - Ability to understand technical products, features, applications, and

USPs. Capability to translate technical/product information into simple and compelling customer-facing communication.

Qualifications

BE Mechanical a must, MBA is an added advantage.

📌 Sr Marketing ManagerB (Mumbai)
🏢 Glide Brands
📍 Mumbai