About Pixelo Digital

Pixelo Digital is a B2B growth and GTM company helping technology businesses generate pipeline, conversations and revenue. We work across outbound, ABM, intent-led campaigns, performance marketing, SEO, content and data-driven GTM. We’ve worked with 250+ brands across technology, SaaS and enterprise, and we’re building a brand around one straightforward idea:

Great marketing should create business impact.

Alongside our services, we’re building Prospectoo, our B2B GTM intelligence platform, to help businesses identify, engage and convert their ideal customers more effectively.

About the Role

We’re looking for a strategic and execution-focused Senior Manager – SEO & Growth to lead organic growth, search visibility and website performance for Pixelo Digital and Prospectoo.

This role goes beyond improving keyword rankings or driving website traffic. You’ll be responsible for building a scalable organic growth engine that attracts the right audiences, strengthens brand authority, generates qualified leads and contributes to pipeline and revenue.

You’ll own the SEO strategy across technical SEO, on-page SEO, content SEO and programmatic SEO, while expanding our visibility across AI-powered search through Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).

Working closely with content, marketing, product, sales and leadership teams, you’ll combine data-driven decision-making with hands-on execution to identify growth opportunities, improve website conversions and turn organic visibility into measurable business outcomes.

You’ll work across the entire organic growth journey:

Research → Strategy → Optimisation → Visibility → Acquisition → Conversion → Pipeline

What You'll Do:

SEO Strategy & Organic Growth

- Develop and execute comprehensive SEO strategies aligned with business objectives, target audiences, ICPs and GTM priorities.
- Own organic growth across technical SEO, on-page SEO, off-page SEO, content SEO and programmatic SEO.
- Conduct keyword research, search intent analysis, competitor benchmarking and content gap analysis to identify high-impact growth opportunities.
- Build keyword clusters, topic clusters, pillar pages and search-led content strategies to strengthen topical authority.
- Identify opportunities to improve organic traffic quality, keyword rankings, search visibility and qualified lead generation.
- Develop scalable SEO processes that support growth across Pixelo Digital, Prospectoo and relevant service or product categories.

Technical SEO & Website Optimisation

- Conduct technical SEO audits to identify and resolve issues related to crawlability, indexability, site architecture, redirects, canonicalisation, duplicate content and XML sitemaps.
- Optimise website structure, internal linking, URL architecture, metadata, schema markup and page performance.
- Collaborate with developers and website teams to improve Core Web Vitals, mobile usability, page speed and technical search performance.
- Monitor website health, identify indexing issues and implement corrective actions to maintain search engine accessibility.
- Build and optimise landing pages, service pages, solution pages and product pages to improve search visibility and user experience.
- Identify opportunities for conversion rate optimisation (CRO) through landing page experiments, user journey analysis and on-page improvements.

AEO, GEO & AI-Powered Search





- Develop strategies to improve brand visibility across AI-powered search experiences, answer engines and generative search platforms.
- Optimise content for Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), featured snippets, rich results and relevant search features.
- Structure content to improve clarity, topical relevance, entity understanding and discoverability across traditional and AI-powered search.
- Identify opportunities to strengthen brand mentions, authoritative citations and visibility in relevant AI-generated answers.
- Monitor changes in search behaviour, zero-click searches and AI-driven discovery to adapt organic growth strategies.
- Experiment with emerging optimisation techniques and measure their impact on brand discovery, qualified traffic and conversions.

Content SEO & Organic Demand Generation

- Collaborate with content and subject matter experts to develop search-led blogs, landing pages, comparison pages, use cases, case studies and thought leadership content.
- Translate keyword research and search intent into actionable content briefs, page structures, content recommendations and editorial priorities.
- Identify opportunities to capture high-intent searches through solution-led, industry-specific, competitor comparison and bottom-of-funnel content.
- Optimise existing content to improve rankings, relevance, engagement, freshness and conversion potential.
- Build content strategies around buyer pain points, ICPs, industry trends and high-value search opportunities.
- Align SEO initiatives with broader content marketing and demand generation efforts to drive qualified organic leads.

Off-Page SEO & Authority Building

- Develop ethical link-building and digital PR strategies to strengthen domain authority and search visibility.
- Identify relevant websites, industry publications, partner platforms and authoritative sources for backlink opportunities.
- Build strategies for earning high-quality backlinks through original research, industry insights, thought leadership and link-worthy content.
- Monitor backlink profiles, identify potentially harmful links and address off-page SEO risks where necessary.
- Work with content, partnerships and marketing teams to strengthen brand credibility and authority across relevant industry ecosystems.

Programmatic SEO & Scalable Growth

- Identify opportunities to build scalable, search-led landing pages around relevant industries, use cases, solutions, integrations and customer segments.
- Develop programmatic SEO strategies that balance scale, search intent, content quality and genuine user value.
- Collaborate with product, engineering and content teams to implement scalable page templates, structured data and internal linking systems.
- Establish quality controls to avoid thin, duplicative or low-value pages that could negatively affect search performance.
- Evaluate opportunities to use automation and AI to streamline keyword clustering, content briefs, SEO analysis and optimisation workflows.

Website Analytics & Conversion Optimisation





- Own organic search reporting and track performance across traffic, impressions, clicks, rankings, engagement, conversions and qualified leads.
- Use analytics and search performance data to identify growth opportunities, diagnose performance drops and prioritise optimisation initiatives.
- Develop dashboards and reporting frameworks to measure organic acquisition, landing page performance, lead generation and pipeline contribution.
- Work with marketing and sales teams to understand lead quality and connect organic acquisition efforts with business outcomes.
- Conduct experiments on page layouts, calls to action, messaging, internal linking and conversion paths to improve website performance.

Growth Strategy, AI & Cross-Functional Collaboration

- Identify growth opportunities through competitor analysis, market research, customer insights and emerging search trends.
- Leverage AI-powered tools and automation to improve SEO research, reporting, content workflows and operational efficiency.
- Work closely with content, product, development, marketing and sales teams to align organic growth initiatives with broader GTM objectives.
- Collaborate with leadership to define growth priorities, allocate resources and establish measurable performance targets.

Key Tools You’ll Work With

- SEO & Keyword Research: Ahrefs, Semrush, Google Search Console and relevant keyword research platforms.
- Analytics & Reporting: Google Analytics 4 (GA4), Looker Studio, Google Tag Manager and performance dashboards.
- Technical SEO: Screaming Frog SEO Spider, site auditing tools, PageSpeed Insights and Core Web Vitals reporting.
- AEO, GEO & AI Search: AI-powered research and content tools, AI search visibility monitoring platforms and relevant structured data tools.
- Content & Optimisation: Content optimisation platforms, CMS tools, keyword clustering and content auditing tools.
- Website & Conversion Optimisation: WordPress or relevant CMS platforms, landing page testing tools, heatmaps and CRO analytics.
- AI & Automation: Generative AI tools and workflow automation platforms for research, analysis, reporting and optimisation.

What We’re Looking For

- Bachelor's degree in Marketing, Business, Computer Science, Communications or a related field.
- 6–9 years of experience in SEO, organic growth, search marketing or digital growth roles, preferably within B2B SaaS, technology or IT services.
- Proven experience developing and executing SEO strategies that improve organic visibility, qualified traffic, lead generation and business performance.
- Strong hands-on expertise in technical SEO, on-page SEO, content SEO, keyword research, site architecture and website audits.
- Practical understanding of AEO, GEO, AI-powered search experiences, structured data and evolving search discovery patterns.
- Experience with programmatic SEO, scalable landing page strategies and large-scale website optimisation is a plus.
- Experience using tools such as Google Search Console, GA4, Ahrefs, Semrush and technical SEO auditing platforms.
- Ability to analyse SEO and website performance data, identify actionable insights and build measurable growth plans.
- Understanding of conversion rate optimisation, lead generation funnels, ICPs, buyer journeys and B2B demand generation.
- Experience using AI-powered tools and automation to improve SEO research, content workflows and reporting.

Contact Information: [email protected]

📌 Sr. Manager - SEO & Content (Mumbai)
🏢 Pixelo Digital
📍 Mumbai