Company: The Wedding Saga

Location: Pune

Department: Brand & Marketing

Role Overview The Wedding Saga is looking for a creative and strategically minded individual with a strong aesthetic sense, an eye for detail and a good understanding of social media visuals to elevate our digital presence.

The role combines social media strategy, creative ideation, visual direction and hands-on execution. The ideal candidate should have a robust aesthetic sense, an understanding of design fundamentals and the ability to translate brand positioning into a cohesive, distinctive and visually compelling social media presence.

We are looking for someone who can think beyond individual posts, develop a clear visual and content strategy, conceptualise how the Instagram grid should look and feel, and execute that vision consistently. This requires a balance of strategic thinking, creative visualisation, design skills and practical knowledge of social media.

Key Responsibilities

- Social Media Strategy & Planning

- Develop a social media approach aligned with The Wedding Saga's brand positioning, target audience and communication objectives.
- Plan content themes, visual narratives and creative directions for Instagram.
- Establish a consistent content mix across posts, carousels, reels and stories, based on the brand's requirements.
- Develop content calendars and plan publishing schedules in coordination with the brand and marketing team.
- Research relevant industry trends, audience preferences and competitor communication to identify opportunities for differentiation.
- Translate marketing objectives into actionable social media plans.

- Visual Direction & Instagram Grid Curation

- Conceptualise and develop a cohesive Instagram grid that reflects the brand's identity and desired market positioning.
- Plan the arrangement, sequencing and visual relationship between individual posts to create a consistent feed aesthetic.
- Define and maintain visual principles across colour palettes, typography, layouts, imagery and content presentation.
- Identify gaps in the existing feed and propose creative improvements to strengthen its overall appearance.




- Ensure that the visual direction remains distinctive and consistent without becoming repetitive.

- Creative Ideation & Design Execution

- Generate original concepts for social media posts, carousels, reels covers, stories and campaign creatives.
- Translate creative briefs and strategic objectives into effective visual content.
- Design or coordinate the execution of creatives using tools such as Canva, Adobe Photoshop or Illustrator.
- Apply design fundamentals, including composition, colour theory, typography, hierarchy and visual balance.
- Adapt creative concepts to different formats while maintaining consistency in the brand's visual identity.
- Refine designs based on feedback, performance insights and evolving brand requirements.

- Content Execution & Publishing

- Take ownership of the execution of the agreed social media plan, ensuring timely delivery of content.
- Coordinate with internal teams, photographers, videographers, designers or other external collaborators where required.
- Ensure that creatives are aligned with approved briefs, content schedules and brand guidelines.
- Support content preparation, scheduling and publishing, as required.
- Maintain an organised workflow for creative development, approvals and delivery.

- Performance Review & Optimisation

- Monitor relevant social media metrics, including reach, engagement, saves, shares and audience growth.
- Assess which content formats, themes and visual approaches are performing effectively.
- Use performance insights to refine content planning and creative decisions.
- Recommend practical improvements to strengthen content effectiveness and the overall quality of the Instagram presence.

Required Skills & Competencies

- Strong aesthetic sense and a keen eye for detail, composition and visual balance.
- Creative thinking, visualisation and the ability to conceptualise ideas before execution.




- Basic to intermediate knowledge of graphic design principles, including colour theory, typography, layouts and image composition.
- Good understanding of Instagram, social media formats, content planning and platform-specific requirements.
- Ability to connect creative decisions with brand positioning and communication objectives.
- Working knowledge of design tools such as Canva, Photoshop or Illustrator.
- Familiarity with content calendars, publishing workflows and basic social media analytics.
- Strong organisational skills, attention to timelines and the ability to manage multiple creative deliverables.
- Ability to take ownership and incorporate feedback constructively.

Preferred Qualifications & Experience

- A background in graphic design, visual communication, fine arts, marketing, digital media or a related field.
- Experience in social media strategy, creative design, content planning or brand communication.
- A portfolio demonstrating strong visual judgement, creative thinking and an understanding of cohesive social media feeds.
- Experience with or at least a strong interest in premium, lifestyle, wedding, fashion, hospitality or other visually driven brands would be an advantage.

What Success Looks Like

- Establish a recognisable and cohesive visual identity for The Wedding Saga's Instagram presence.
- Develop a structured social media plan aligned with the brand's positioning.
- Translate strategy into compelling creative concepts and execute them consistently.
- Maintain the quality and timeliness of social media deliverables.
- Improve the feed's overall aesthetic, content coherence and effectiveness through continuous optimisation.

Who Should Apply?

We are looking for someone who combines the eye of a designer, the thinking of a strategist and the ownership of an executor.

You should be able to understand a brand, identify how it should present itself on social media, plan the approach, visualise the outcome and bring it to life through consistent execution.

If you can connect aesthetics with strategy and turn creative ideas into a well-defined social media presence, we would like to hear from you.

📌 Social Media Visual Designer (Pune)
🏢 The Wedding Saga
📍 Pune