We are looking for a creative, proactive and result-oriented Social Media Manager to manage our social media presence, develop engaging content strategies, execute digital marketing campaigns and strengthen brand visibility across digital platforms.

Key Responsibilities

1. Develop and execute social media strategies aligned with the brand's identity and business goals.
2. Manage Instagram, Facebook, YouTube and other relevant social media platforms.
3. Plan and maintain a monthly content calendar for posts, reels, stories and campaigns.
4. Coordinate with the photography and video production team for fashion shoots, product shoots and promotional content.
5. Develop creative content ideas for bridal wear, ethnic fashion, festivals, weddings and new collections.
6. Manage content posting, captions, hashtags, trends and audience engagement.
7. Plan and execute paid social media advertising campaigns to generate brand awareness, enquiries and sales.
8. Identify and coordinate with influencers, fashion creators and brand collaborators.
9. Monitor social media trends, competitor activities and industry developments.
10. Track performance metrics such as reach, engagement, follower growth, website traffic and leads.
11. Prepare regular performance reports and recommend improvements based on insights.
12. Ensure consistent brand communication, visual identity and content quality across all platforms.




13. Coordinate with the sales and store teams to promote collections, customer experiences and in-store activities.
14. Manage campaign timelines, content approvals and execution from planning to publishing.

Required Skills & Qualifications
- 2–3 years of relevant experience in social media management, preferably in fashion, lifestyle, luxury or retail brands.
- Strong understanding of Instagram, Facebook, Reels and other digital platforms.
- Experience in content planning, social media analytics and paid advertising.
- Knowledge of Meta Ads Manager and campaign performance tracking.
- Strong creative thinking, copywriting and communication skills.
- Understanding of influencer marketing and brand collaborations.
- Ability to analyse performance data and improve campaign results.
- Good coordination, time management and organizational skills.

Preferred Candidate Profile
- Experience working with fashion, ethnic wear, bridal or lifestyle brands.
- Understanding of fashion shoots, styling, visual storytelling and product presentation.
- Ability to develop innovative content ideas that reflect a premium brand image.
- A proactive qualified who can independently manage social media activities and meet deadlines

? Interested? DM us with your CV at [email protected]

📌 Social Media Manager (Gurugram)
🏢 House of Daisy
📍 Gurugram