Salary- 4-5 LPA

Company Description Ask Your Why is a branding and marketing agency that helps organizations uncover and articulate the core purpose behind their brands. The team specializes in purpose-driven branding, impactful marketing campaigns, and social media strategies that turn scattered ideas into clear, cohesive identities. By focusing on a brand’s “why,” Ask Your Why creates messaging that resonates deeply with audiences and builds long-term trust.

Applicants can expect to work in an environment that values strategic thinking, meaningful storytelling, and authentic brand communication.

Role Description The Social Media Manager is a full-time, hybrid role based in Mumbai, with flexibility for some work-from-home days. This role is responsible for planning, creating, and publishing engaging content across social media platforms, aligned with each client’s brand purpose and overall marketing strategy. Daily tasks include managing content calendars, writing and editing posts, coordinating visuals with designers, and optimizing content for reach and engagement through Social Media Optimization (SMO).

The Social Media

Manager will monitor analytics, track performance, and adjust strategies based on data insights,



while actively engaging with online communities through comments, messages, and campaigns. Collaboration with internal teams and clients to refine content strategy, maintain consistent brand voice, and support broader digital marketing initiatives is an essential part of the role.

Qualifications

- Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand accounts across major platforms.
- Ability to develop and execute effective Content Strategy tailored to different audiences and channels.
- Excellent Communication and Writing skills, including crafting transparent, engaging, and purpose-driven copy.
- Experience with social media analytics tools, performance tracking, and data-driven optimization.
- Understanding of branding and marketing fundamentals, especially purpose-driven and storytelling-based approaches.
- Ability to work in a hybrid setup in Mumbai, manage deadlines, and coordinate with cross-functional teams.
- Prior experience in a digital agency or brand marketing role is preferred.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.

📌 Social Media Manager (Mumbai)
🏢 Ask Your Why
📍 Mumbai