Company Description YIC — Yes. I Can. is a career, placement, and workforce readiness platform built by Empowered Learning Systems Pvt. Ltd., focused on helping students and early-career professionals become genuinely prepared for real selection processes.

Through its flagship two-day, offline, immersive Career & Placement Accelerator, YIC offers personalized, practice-based learning that starts from each learner’s individual readiness level. Participants leave with tangible outcomes such as an improved CV, LinkedIn profile, cover note, professional introduction, STAR stories, interview answers, a job-search map, and a clear personal brand story. The program is evidence-based, AI-ready, bilingual (English and Hindi), and supported by follow-up plans that extend learning beyond the classroom.

Founding cohorts are launching in the Greater Noida / Yamuna Expressway area, with a focus on real learning, practice, feedback, and measurable progress.

Role Description The Social and Digital Media Executive is a full-time, on-site role based in the Greater Delhi Area. The role involves planning and executing social and digital media campaigns that build awareness of YIC’s programmes and engage students, graduates, and early-career professionals. Day-to-day responsibilities include creating and scheduling content for social platforms, optimizing posts for reach and engagement, monitoring performance metrics,



and coordinating with the core team to align media activity with programme launches and events.

The executive will manage community interactions, respond to queries, support offline events with digital promotion, and collaborate on campaign calendars, basic visual briefs, and copywriting. The role also includes tracking competitors and trends in the career readiness and edtech space to inform ongoing content and media strategy.

Qualifications

- Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and optimize campaigns across platforms.
- Candidates should possess solid Writing and Communication skills to create explicit, engaging, and brand-consistent content for digital channels.
- Candidates should possess Media Planning skills to design effective digital media calendars, allocate budgets, and select appropriate channels for target audiences.
- Experience with basic content creation tools (e.g., Canva or similar), social media analytics, and platform management tools is beneficial.
- A demonstrated interest in education, career readiness, or youth-focused initiatives is preferred.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience is desirable.
- Ability to work collaboratively on-site, manage multiple deadlines, and adapt quickly to a fast-evolving start-up environment is important.

📌 Social and Digital Media Executive (Delhi)
🏢 YIC — Empowered Excellence Ventures
📍 Delhi