Company Description Dhan Saarthi is a B2B2C wealth platform designed for Mutual Fund Distributors (MFDs) and the investors they support. The platform enables MFDs to digitize their practice, streamline client management, and deliver personalized investment experiences from a single, integrated solution. For investors, Dhan Saarthi simplifies investing through goal-based planning, risk profiling, portfolio insights, and access to trusted financial advisors.

The organization is focused on modernizing wealth distribution and making quality financial guidance accessible to every Indian investor. Team members contribute to building intuitive digital tools that enhance the way financial advice is delivered and experienced.

Role Description This is a full-time hybrid role for a Social Media Content Creator based in the Greater Kolkata Area, with flexibility for partial work from home.

The Social Media Content

Creator will develop and execute content ideas for platforms such as Instagram, Facebook, LinkedIn, YouTube, and X, aligned with brand guidelines and campaign objectives. Daily responsibilities include planning content calendars, scripting and creating short-form videos and posts, collaborating with marketing and product teams to translate complex financial concepts into simple, engaging narratives, and optimizing content based on performance metrics.



The role involves close monitoring of trends in fintech and personal finance, engaging with online communities, and supporting broader digital marketing initiatives to strengthen brand presence and user engagement.

Qualifications

- Strong skills in social media content creation, including copywriting, visual storytelling, and short-form video scripting and production.
- Ability to plan and manage content calendars, with experience in basic social media analytics and performance optimization.
- Familiarity with digital marketing concepts, such as audience segmentation, brand positioning, and engagement strategies.
- Comfort with translating financial or technical topics into explicit, accessible content for diverse audiences.
- Proficiency with content creation tools (e.g., Canva, basic video editing tools, social media scheduling platforms).
- Excellent written and verbal communication skills in English; knowledge of Indian languages is an advantage.
- Strong attention to detail, time management skills, and the ability to work collaboratively in a hybrid environment.
- Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or a related field preferred; relevant experience in fintech or financial services is a plus.

📌 Social Media Content Creator (Kolkata)
🏢 Dhan Saarthi
📍 Kolkata