Company Description Mavlers is an enterprise lifecycle marketing partner that helps brands unlock more value from their CRM and marketing automation investments. The team of 400+ specialists supports leading platforms such as Salesforce Marketing Cloud, Pardot, MC Next, Braze, HubSpot, Marketo Engage, Adobe Campaign, and others. Mavlers provides end-to-end support, including CRM strategy, lifecycle marketing, customer journey design, platform implementation, integrations, campaign production, QA, personalization, reporting, and managed services.

Trusted by 100+ brands and backed by over 15 years of global delivery experience, Mavlers acts as an extension of enterprise marketing teams to accelerate campaign execution while maintaining governance, quality, and operational excellence.

Role Description This is a full-time remote role for a SFMC (including Pardot and MC Next) specialist at Mavlers. In this position, the team member configures and optimizes Salesforce Marketing Cloud, Pardot, and MC Next environments, including data extensions, automations, journeys, and segmentation. The role involves building and deploying email campaigns, landing pages, forms, and nurture programs, as well as setting up tracking, personalization, and testing.

The specialist collaborates with strategy, creative, and data teams to translate marketing requirements into technical solutions, troubleshoot issues, and ensure high-quality deliverables. Ongoing responsibilities include performance monitoring, reporting on campaign metrics,



and recommending enhancements to improve engagement, deliverability, and lifecycle effectiveness.

Qualifications

- Strong hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder), Pardot, and MC Next, including configuration and campaign execution.
- Proficiency in data management and segmentation, including working with data extensions, contact models, lists, and integrations between CRM and marketing platforms.
- Skills in email and landing page development, such as using HTML/CSS, AMPscript or dynamic content tools, and template management for responsive, accessible experiences.
- Knowledge of marketing automation best practices, including lifecycle marketing, lead nurturing, scoring, personalization, A/B testing, and optimization strategies.
- Experience with analytics and reporting, using platform dashboards and external tools to interpret performance data and provide actionable insights.
- Ability to collaborate with cross-functional teams, manage multiple projects, and deliver work on time with solid attention to detail and quality.
- Understanding of compliance and deliverability considerations, including consent management, data privacy, and email sending best practices.
- Bachelor’s degree in marketing, information systems, or a related field, or equivalent practical experience; Salesforce Marketing Cloud and/or Pardot certifications are a strong plus.
- Comfort working in a remote, distributed environment

📌 SFMC(Pardot/MC Next) (India)
🏢 Mavlers
📍 India