About the Role:

We are looking for an experienced SEO, GEO & AI Search Specialist to improve organic search performance, increase international website traffic, and strengthen brand visibility across traditional search engines and AI-powered platforms.

The ideal candidate will have a proven track record in SEO, Generative Engine Optimisation (GEO), and international SEO, particularly across the Middle East and Africa (MEA). They should understand how to improve website visibility across AI platforms such as ChatGPT, Claude, Perplexity, and Google AI Overviews while driving qualified organic traffic and business leads.

Key Responsibilities

1. SEO & Organic Growth

- Develop and execute SEO strategies to improve keyword rankings, organic traffic, and website visibility.
- Conduct keyword research, competitor analysis, search intent analysis, and content gap analysis.
- Identify opportunities to improve organic traffic, search rankings, and conversions.
- Monitor performance and continuously optimise SEO strategies.

2. GEO & AI Search Optimisation

- Develop strategies to improve website visibility across ChatGPT, Claude, Perplexity, Google AI Overviews, and other AI-powered search platforms.
- Optimise content to improve the likelihood of being referenced, cited, or recommended in AI-generated answers.
- Strengthen topical authority, brand mentions, and third-party references.
- Apply content structuring, schema markup, and other relevant optimisation techniques.
- Monitor AI search visibility and measure brand mentions and citations using appropriate methodologies.

- International SEO – MEA

- Develop and implement international SEO strategies targeting the Middle East and Africa.
- Improve organic rankings and qualified traffic across markets including the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Kenya, Nigeria, South Africa, Egypt, and other MEA countries.
- Conduct country-specific keyword research, competitor analysis, and search intent analysis.
- Optimise country-specific landing pages and implement international SEO best practices, including hreflang where appropriate.
- Track country-level rankings, traffic, and conversions to identify growth opportunities.





- Technical SEO & On-Page Optimisation

- Conduct technical SEO audits and resolve crawling, indexing, and website performance issues.
- Manage XML sitemaps, robots.txt, canonical tags, redirects, internal linking, and structured data.
- Optimise page titles, meta descriptions, headings, URLs, and image alt text.
- Improve Core Web Vitals, page speed, mobile usability, and website architecture.
- Optimise landing pages for search visibility, user experience, and conversions.
- Collaborate with developers to implement technical SEO recommendations.

- Off-Page SEO & Link Building

- Develop ethical link-building strategies to improve website authority and organic visibility.
- Acquire high-quality, relevant do-follow backlinks through guest posting, digital PR, industry publications, and partnerships.
- Identify authoritative websites and relevant backlink opportunities.
- Monitor backlink profiles, referring domains, and link quality.

6. Content Strategy & Technical Blogs

- Develop an SEO-driven content calendar aligned with business goals and target markets.
- Plan technical blogs, industry insights, solution pages, product use cases, and comparison articles.
- Prepare content briefs using keyword research, search intent, and competitor insights.
- Collaborate with technical writers and subject matter experts to produce accurate, search-optimised content.
- Optimise existing content to improve organic rankings, traffic, and AI search visibility.

7. Analytics & Reporting

- Demonstrate strong hands-on expertise in Google Search Console and Google Analytics 4 (GA4).
- Use tools such as Ahrefs, Semrush, Screaming Frog, and Google Tag Manager.
- Track rankings, impressions, clicks, CTR, organic traffic, backlinks, and conversions.
- Analyse performance by country, landing page, and keyword.




- Prepare regular reports and implement data-driven improvements.

Required Skills & Qualifications

- 4–5 years of hands-on SEO experience with demonstrable results.
- Practical knowledge of GEO, AI search optimisation, or answer engine optimisation.
- Understanding of how AI platforms and LLMs discover and reference online content.
- Experience in international SEO, preferably across MEA markets.
- Strong expertise in technical SEO, on-page optimisation, off-page SEO, and link building.
- Proficiency in Google Search Console, GA4, and SEO tools such as Ahrefs or Semrush.
- Knowledge of keyword research, schema markup, website architecture, indexing, and Core Web Vitals.
- Experience in technical content planning, landing page optimisation, and acquiring quality backlinks.
- Solid analytical, communication, and problem-solving skills.

Preferred: Experience in B2B technology, cybersecurity, SaaS, or IT services, particularly in competitive international markets.

Key Performance Indicators

- Growth in qualified organic traffic and target keyword rankings.
- Increased organic traffic from targeted MEA countries.
- Improved technical SEO health and landing page performance.
- Growth in relevant, high-quality backlinks.
- Increased organic leads and conversions.
- Improved brand mentions, citations, and visibility across AI-powered search platforms.

Candidate Evaluation Candidates must demonstrate measurable results from previous projects, including organic traffic growth, ranking improvements, international SEO performance, backlink acquisition, and practical GEO or AI search optimisation experience.

Candidates should be able to explain their strategies, individual contributions, tools used, and results achieved.

Location Requirement: Candidates must be based in Hyderabad, India, or willing to work from Hyderabad office.

We are looking for a hands-on specialist who can improve traditional search rankings, strengthen visibility across AI-powered search platforms, and drive qualified organic traffic across MEA markets.

If you meet the above criteria, pls submit your resume to [email protected]

📌 SEO, GEO & AI Search Specialist (Hyderabad)
🏢 Synax Technologies
📍 Hyderabad