: SEO Content Writer – B2B SaaS

Location: Remote

Experience: 4+ Years

Employment Type: Full time

Company: Wire2air TXTImpact

About the Role:

We are looking for an experienced SEO Content Writer with a strong background in B2B SaaS to create high-quality, technically accurate, and search-optimized content.

The ideal candidate should understand how SaaS products work, identify customer pain points, and translate complex product features into clear, practical content that helps users solve real problems. You will work closely with the product, sales, and customer support teams to gain in-depth product knowledge, understand customer challenges, and develop content that supports organic growth and business goals.

This role requires someone who can take ownership of the content process, from research and SME interviews to writing, on-page SEO, and content optimization.

Important: Previous professional experience working in a B2B SaaS company is mandatory. Candidates with freelance-only experience will not be considered.

Key Responsibilities:

- Create SEO-driven content: Write and optimize blog posts, product pages, landing pages, product comparisons, technical guides, tutorials, and other B2B SaaS content.
- Understand the product deeply: Work with product and technical teams to understand features, workflows, integrations, use cases, and product limitations.
- Collaborate with SMEs: Work closely with sales and customer support teams to understand customer questions, objections, recurring issues, and real-world use cases.
- Solve customer problems: Develop helpful, actionable content that addresses user pain points and guides readers toward relevant solutions.
- Implement on-page SEO: Conduct keyword research, analyze search intent and SERPs, optimize title tags and meta descriptions, structure headings, add internal links, and improve content relevance.
- Conduct technical research:



Research technical topics using product documentation, official resources, SME interviews, and practical testing where possible.
- Optimize existing content: Identify opportunities to improve rankings, organic traffic, engagement, and content relevance using Google Search Console, Google Analytics 4, and other SEO tools.
- Maintain content accuracy: Verify product claims, technical details, statistics, and recommendations before publication.
- Use AI tools effectively: Leverage AI for research, ideation, outlining, and editing while ensuring the final content is accurate, original, experience-driven, and aligned with the product.
- Support organic growth: Contribute to content planning and optimization initiatives that improve search visibility, attract relevant audiences, and generate qualified leads.

Required Qualifications:

- Minimum 4 years of full-time professional content-writing experience, including experience working in a B2B SaaS company.
- Strong understanding of B2B SaaS products, business audiences, customer pain points, and the SaaS buyer journey.
- Hands-on knowledge of on-page SEO, keyword research, search intent analysis, SERP analysis, and content optimization.
- Experience using tools such as Google Search Console, Google Analytics 4, Ahrefs, Semrush, or similar platforms.
- Ability to understand technical concepts and explain them clearly to non-technical audiences.
- Experience creating content independently, from research and planning to writing, editing, and optimization.
- Strong research, analytical, editing, and fact-checking skills.




- Ability to collaborate with product, sales, customer support, and other internal teams to gather information and validate content.
- A portfolio of published B2B SaaS content demonstrating writing quality, subject knowledge, and SEO understanding.
- Strong written English and attention to detail.

Preferred Qualifications:

- Experience writing about APIs, software integrations, automation, technical workflows, or other technology-focused topics.
- A technical background or working knowledge of HTML, APIs, webhooks, JSON, or related concepts.
- Experience with product-led content, comparison pages, competitor alternatives, and solution-focused landing pages.
- Familiarity with answer engine optimization (AEO), generative engine optimization (GEO), and AI search visibility.
- Experience refreshing existing content using search performance data.

Who Should Apply?

We are looking for someone who:

- Can act as a subject matter expert after researching the product and collaborating with internal teams.
- Understands that effective SaaS content goes beyond keywords and focuses on solving actual customer problems.
- Can independently research unfamiliar topics and ask the right questions to technical and non-technical SMEs.
- Takes ownership of content quality, accuracy, deadlines, and revisions.
- Uses AI as an assistive tool rather than relying on it to produce generic, unverified content.
- Is comfortable working remotely and collaborating with a distributed team.

How to Apply

Please submit your application through the application form and include your resume, relevant work experience, and links to at least three published content pieces you personally wrote.

Applications will be evaluated based on B2B SaaS experience, writing quality, on-page SEO knowledge, technical understanding, and the ability to create useful, customer-focused content.

📌 SEO Content Writer –B SaaS & IT (India)
🏢 Wire2Air TXTImpact
📍 India