Role Description The Search and Digital Growth Specialist is a full-time, on-site role based in the Greater Kolkata Area. This role is responsible for driving digital visibility and growth for Chelson Gordon and its RTO-focused services through search engine optimization (SEO), search engine marketing (SEM), and data-driven digital strategies.

We are looking for a hands-on Search & Digital Growth Specialist who can connect:

Search visibility -> website experience -> qualified enquiry -> customer conversion -> revenue

Role Purpose

Grow qualified inbound demand through SEO, AI-search visibility, website optimisation and better measurement of the customer journey.

- What customers are searching for
- Which pages attract high-intent prospects
- Which search channels generate qualified enquiries Where visitors drop off
- Which content or landing pages convert best
- Which search initiatives contribute to sales and revenue

Key Responsibilities

1. SEO Strategy & Organic Search Growth

- Conduct keyword and search-intent research and identify high-value commercial search opportunities.
- Build and maintain keyword clusters by service, problem, customer intent, brand and location.
- Map keywords to the correct service or landing pages and identify content gaps.
- Optimise titles, metadata, headers, internal linking and on-page structure. Monitor ranking changes, non-branded visibility and Google Search Console performance.
- Improve local SEO and support optimisation of Google Business Profiles and outlet/location pages.

2. AEO / GEO / AI Search Optimisation

- Improve visibility across ChatGPT, Google AI Overviews / AI Mode, Gemini, Perplexity and other emerging answer engines.
- Improve content structure for AI readability and strengthen entity signals.
- Implement and improve structured data, schema and expert FAQ structures.
- Recommend question-led content, treatment comparisons and case-study content. E




- nsure business information is consistent across relevant platforms.
- Monitor AI-search citations and identify high-value questions

3. Website Conversion Optimisation

- Review landing-page performance and improve website conversion paths.
- Improve service-page clarity, calls-to-action, WhatsApp enquiry flows and photo-submission journeys. Identify visitor drop-off points and recommend UX improvements.
- Review mobile conversion and support A/B testing where appropriate.
- Work with developers or vendors to ensure search intent and landing-page experience are aligned

4.Technical SEO

- Audit crawlability, indexation, sitemaps, robots directives, canonicals, redirects, broken links and duplicate content.
- Review page speed, Core Web Vitals, mobile usability, structured data, URLs, internal linking and image optimisation.
- Manage SEO safeguards during any website revamp or migration, including URL mapping, redirects, metadata and post-launch check

Candidate Requirements

Required

- 3-5+ years hands-on SEO / search marketing experience
- Solid technical SEO knowledge
- Strong Google Search Console, GA4 and Google Tag Manager capability
- Experience with keyword research, search-intent mapping and on-page SEO
- Experience optimising service-business or lead-generation websites
- Local SEO and website conversion / CRO understanding
- Ability to analyse funnel data and work with developers
- Ability to prepare clear content briefs
- Strong written English and analytical ability
- Comfortable working independently in a remote environment

Highly Preferred

- Previous digital agency experience AEO / GEO / AI-search experience
- Structured data/schema experience
- Website migration experience
- Experience connecting marketing data to CRM or sales outcomes
- Experience with multi-location businesses
- Experience with Singapore or Southeast Asian markets
- Familiarity with Google Ads/search-term analysis
- Experience with Looker Studio or similar reporting tools

📌 SEO and Marketing (Kolkata)
🏢 Chelson Gordon Consultancy
📍 Kolkata