Company Description Sabix Safety is an industrial safety footwear brand dedicated to delivering safety, comfort, and reliable performance in demanding work environments. The company designs footwear for professionals across sectors such as construction, manufacturing, engineering, automotive, oil and gas, mining, chemicals and pharmaceuticals, shipyards and ports, aviation and railways, electricity and power, and government institutions. Its product range includes models with protective metal and non-metal toe caps, durable leather uppers, breathable linings, slip-resistant soles, anti-static properties, shock absorption, and fuel-oil resistance.

Sabix

Safety operates with the belief that workplace safety starts from the ground up, creating industry-ready footwear that supports both protection and productivity.

Role Description The Senior Marketing Manager is a full-time, on-site role based in Kanpur, responsible for leading the marketing strategy and execution for Sabix Safety. This role involves developing and implementing integrated marketing plans, managing brand positioning, and driving demand generation across key industrial sectors.

The Senior Marketing

Manager will oversee digital and traditional campaigns, coordinate with sales and product teams on go-to-market activities, and analyze market data to refine strategies.



Day-to-day responsibilities include supervising marketing content and collateral, managing external agencies and vendors, overseeing events and trade shows, and monitoring performance metrics and budgets. The role also includes mentoring junior marketing team members and ensuring all marketing initiatives consistently communicate Sabix Safety’s value proposition in workplace protection.

Qualifications

- Demonstrated expertise in marketing strategy, brand management, and campaign planning for B2B or industrial products.
- Proficiency in digital marketing channels, including social media, SEO/SEM, email marketing, and performance analytics tools.
- Experience in market research, competitor analysis, and customer segmentation within manufacturing or related sectors.
- Strong skills in content development, messaging, and overseeing creation of marketing materials and sales collateral.
- Proven ability to manage budgets, timelines, and cross-functional projects, including coordination with sales and product teams.
- Leadership experience in managing and developing marketing teams or direct reports.
- Excellent written and verbal communication skills, with the ability to present insights and recommendations to senior stakeholders.
- Comfort working in office in Kanpur and engaging regularly with operations, production, and other internal teams.

📌 Senior Marketing Manager (Kanpur)
🏢 Sabix Safety
📍 Kanpur