Sales Manager – West India

WEINIG Group | Solid Wood & Panel Processing Solutions

Company Description

WEINIG Group is a global leader in advanced machinery, integrated production systems and digital solutions for the solid wood and panel processing industries. With a strong legacy of engineering excellence and innovation, WEINIG supports manufacturers worldwide in enhancing productivity, precision, quality and manufacturing efficiency.

As part of the global WEINIG Group, WEINIG Asia provides sales, technical and after-sales support to customers across its markets, helping woodworking and furniture manufacturers improve their production capabilities through advanced technologies and tailored solutions.

Joining WEINIG means becoming part of an international organisation that combines German engineering expertise, technological innovation and a strong customer-centric approach. We offer an opportunity to work with leading-edge machinery and solutions while developing long-term partnerships with customers across India's woodworking and furniture manufacturing industries.

Role Description

We are looking for a commercially driven and customer-focused Sales Manager – West India to develop and grow WEINIG Group's business across the western region of India.

This is a full-time, field-oriented role with flexibility to work from home. The successful candidate may be based in Ahmedabad, Mumbai, Vadodara or Nagpur, with frequent travel across the assigned territory, including Gujarat, Maharashtra and Madhya Pradesh.

The Sales Manager will be responsible for identifying new business opportunities, developing strategic customer relationships, promoting WEINIG's machinery and integrated production solutions, and achieving sales and business growth targets.

Key responsibilities include





- Develop and execute sales strategies to expand WEINIG's presence and market share across West India.
- Identify, approach and develop new customers in the solid wood processing, furniture manufacturing, panel processing and related industries.
- Build and maintain strong relationships with customers, consultants, industry partners and other key stakeholders.
- Understand customer requirements and recommend appropriate machinery, production systems and technology solutions.
- Conduct customer visits, product presentations, technical discussions and commercial negotiations.
- Prepare quotations, proposals, sales forecasts and business plans, and manage opportunities through the complete sales cycle.
- Coordinate with application, technical service, spare parts and other internal teams to ensure effective customer support and satisfaction.
- Monitor market developments, competitor activities and emerging business opportunities, providing actionable market feedback to management.
- Maintain accurate sales pipeline information, CRM records and regular performance reports.
- Achieve agreed sales, profitability and business development objectives.

Qualifications and Experience

- Proven experience in B2B sales, preferably in industrial machinery, capital equipment, manufacturing technology or related technical products.
- Experience in developing territories, acquiring new customers,



managing sales pipelines and closing high-value sales.
- Strong customer relationship management, negotiation, presentation and commercial skills.
- Ability to understand technical concepts and communicate the operational and financial benefits of machinery and production solutions.
- Excellent planning, organisational and territory management skills, with the ability to work independently.
- Willingness to travel extensively across West India for customer visits, business development and sales activities.
- Excellent written and verbal communication skills in English and Hindi. Knowledge of Gujarati, Marathi or other regional languages will be an advantage.
- Proficiency in MS Office, CRM systems, sales reporting and forecasting tools.
- Bachelor's degree in Engineering, Business Administration, Marketing or a related discipline.
- Experience in woodworking machinery, solid timber processing, panel processing, furniture manufacturing or industrial automation is an added advantage.

What We Offer

- The opportunity to represent a globally recognized brand in advanced woodworking technology.
- Exposure to high-value machinery, integrated production solutions and technically challenging customer projects.
- An international working environment with collaboration across sales, engineering and service teams.
- The opportunity to develop a significant regional business and build long-term customer partnerships.

Location: Ahmedabad, Mumbai, Vadodara or Nagpur Territory: West India – Gujarat, Maharashtra, Madhya Pradesh and adjoining markets as assigned

Role Type: Full time | Hybrid / Field-based

- Travel: Frequent travel across the assigned territory is required

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📌 Sales Manager – West India | Woodworking Machinery & Industrial Solutions (Bengaluru)
🏢 WEINIG Group
📍 Bengaluru