– Assistant Manager – Performance MarketingCompany: Soft Hear Private Limited

Location: Gurgaon (Head Office)

Department: Marketing

Experience: 4–7 Years

Employment Type: Full time

Role OverviewWe are looking for a results-driven Assistant Manager – Performance Marketing to manage and optimise digital marketing campaigns, generate qualified patient leads, improve conversion rates and drive business growth across our clinic network.

Key Responsibilities

- Plan, execute and optimise paid marketing campaigns across Google Ads, Meta Ads and other relevant digital platforms.
- Drive qualified leads and patient enquiries for multiple clinic locations.
- Monitor campaign performance, CPL, CAC, ROAS, conversion rates and overall marketing ROI.
- Manage campaign budgets and optimise spending to achieve lead generation and revenue targets.
- Coordinate with CRM and sales teams to improve lead follow-ups, appointment bookings and patient conversions.
- Analyse campaign data and prepare regular performance reports with actionable insights.
- Conduct A/B testing of ad creatives, landing pages, audiences and campaign strategies.
- Work closely with the creative team to develop effective ad copies, creatives and campaign assets.
- Track location-wise campaign performance and identify opportunities to improve lead quality.
- Manage tracking and analytics using tools such as Google Analytics 4, Google Tag Manager and platform reporting dashboards.
- Monitor competitor campaigns,



market trends and new digital marketing opportunities.
- Ensure marketing campaigns follow applicable advertising guidelines and healthcare communication standards.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field.
- 4–7 years of experience in performance marketing, preferably with hands-on paid advertising experience.
- Strong working knowledge of Google Ads, Meta Ads and lead generation campaigns.
- Experience managing marketing budgets and delivering measurable business outcomes.
- Proficiency in Excel/Google Sheets and performance reporting.
- Strong analytical, communication and problem-solving skills.
- Experience in healthcare, clinics, diagnostics or multi-location businesses will be an advantage.

Key Performance Indicators (KPIs)
- Qualified leads generated.
- Cost per qualified lead and cost per acquisition.
- Lead-to-appointment and appointment-to-patient conversion rates.
- Return on advertising spend (ROAS) and marketing ROI.
- Campaign efficiency and budget utilisation.
- Location-wise lead quality and performance improvement.

What We Offer
- Opportunity to work with a growing healthcare organisation.
- Ownership of performance marketing campaigns across multiple locations.
- A cooperative and growth-oriented work environment.

Interested candidates can share their resumes at: [email protected]

📌 Performance Marketing (Gurugram)
🏢 Soft Hear Private
📍 Gurugram