Company Description AIBI Campus is Kerala’s first dedicated AI, Digital Marketing, and Business campus, focused on advanced AI-powered programs and globally aligned digital education. The institution blends technology, creativity, and real-world experience to prepare learners for the future of work and the evolving digital economy. Its mission is to empower the next generation of digital and business professionals through transformative, AI-driven education that strengthens employability.

AIBI Campus offers specialized programs in AI & Data Science (including AI Engineer, GenAI Engineer, Data Scientist, and Data Analyst tracks) as well as AI-integrated Digital Marketing courses in performance marketing, SEO, social media, and management. The campus fosters a global community of skilled, future-ready individuals who are equipped to lead in AI-first environments.

Role Description The Performance Marketer will own the planning, execution, and optimization of AI-based performance marketing campaigns across digital channels to drive lead generation and enrollment growth. Day-to-day responsibilities include managing paid media campaigns (such as search, social, display, and other performance platforms), monitoring key metrics, and optimizing targeting, creatives, and budgets for maximum ROI. The role includes conducting A/B tests, analyzing campaign data, preparing performance reports, and collaborating with content, design, and academic teams to align campaigns with program offerings and brand positioning.

The Performance





Marketer will also help refine funnel strategies, landing pages, and remarketing initiatives to improve conversion rates and cost efficiency. This is a full-time, on-site role based in Kochi, requiring close collaboration with campus stakeholders and quick response to campaign insights.

Qualifications

- Proficiency in performance marketing channels and tools, including paid search, paid social, and display advertising platforms.
- Strong skills in campaign analytics, conversion tracking, and data-driven optimization using tools such as Google Analytics or similar platforms.
- Experience with A/B testing, audience segmentation, and funnel optimization for lead generation and enrollment or customer acquisition.
- Ability to collaborate with content and creative teams to develop effective ad copy, creatives, and landing page strategies.
- Understanding of AI-based or automation-enabled marketing approaches and interest in applying AI to enhance campaign performance.
- Excellent written and verbal communication skills, with the ability to present insights and recommendations clearly.
- Ability to work in office in Kochi, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in edtech or training institutes is an advantage.
- Familiarity with CRM systems, marketing automation tools, and lead nurturing workflows is beneficial.
- Commitment to ethical, inclusive

📌 Performance Marketer (Kochi)
🏢 AIBI Campus
📍 Kochi