: Digital Marketing Executive

Experience: 1–2 Years

Job Type: Full time

Job Overview

We are looking for a motivated and results-driven Digital Marketing Executive to manage and execute digital marketing activities across paid advertising, SEO, website management, and social media platforms. The ideal candidate should have a basic understanding of digital marketing tools and techniques, with a focus on lead generation, campaign performance, and online brand visibility.

Key Responsibilities

- Performance Marketing

- Plan, execute, and manage lead generation campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
- Generate quality leads while optimizing Cost Per Lead (CPL) and campaign performance.
- Manage audience targeting, retargeting, ad creatives, and campaign budgets.
- Monitor campaign performance and track conversions using UTM parameters.
- Analyze campaign data and implement optimization strategies to improve results.

- Search Engine Optimization (SEO)

- Conduct keyword research and competitor analysis.
- Implement basic on-page and off-page SEO activities.
- Optimize website content, meta titles, descriptions, headings, and URLs.
- Monitor organic traffic, keyword rankings, and website visibility.
- Identify opportunities to improve search engine performance.

- Website and Landing Page Management

- Manage and update custom websites and landing pages.
- Create and maintain lead forms and ensure proper lead tracking.




- Check website functionality and troubleshoot basic technical issues.
- Coordinate website content updates and landing page improvements.
- Ensure proper integration of tracking codes and conversion measurement tools.

- Social Media Marketing

- Manage company social media profiles on Facebook, Instagram, and LinkedIn.
- Create engaging social media posts, captions, and promotional content.
- Design basic marketing creatives using Canva.
- Plan and maintain social media content calendars.
- Monitor engagement and support brand awareness initiatives.

- Analytics and Reporting

- Monitor digital marketing performance using Google Analytics and advertising dashboards.
- Track leads, conversions, traffic, and campaign KPIs.
- Prepare basic performance reports and share insights with the team.
- Identify areas for improvement and recommend data-driven marketing actions.

Required Skills and Qualifications

- Basic knowledge of Meta Ads Manager and Google Ads.
- Understanding of lead generation campaigns and campaign optimization.
- Knowledge of SEO fundamentals and keyword research.
- Experience or familiarity with social media management.
- Basic knowledge of custom website handling and landing page management.
- Familiarity with Google Analytics, Canva, and UTM tracking.

- Interested candidates can apply with their updated resume.

📌 Marketing & Lead Generation Executive - 1 Year Experience (Noida)
🏢 Diligence Certifications
📍 Noida