Sr. / Marketing Manager The candidate will be responsible for planning, coordinating, and executing integrated marketing initiatives across offline and digital channels, with a primary focus on offline branding, activations, events, and marketing support, while also driving digital marketing initiatives across all products and support functions.

Job Responsibilities

· Manage both online and offline marketing activities including branch-level promotions, dealer branding, events and activation campaigns.

- Coordinate with Product Teams for the development of marketing collaterals, including brochures, flyers, standees, banners, digital creatives, sales toolkits, and campaign materials.
- Manage end-to-end execution of branding activities across branches and partner locations, ensuring timely deployment and brand consistency.
- Coordinate with internal stakeholders and external agencies/vendors for the execution of offline and digital marketing initiatives.
- Conceptualise, develop, and execute WhatsApp marketing campaigns to drive customer engagement and lead generation.
- Plan, manage, and optimise digital marketing campaigns across platforms to generate qualified leads for UCV, Two-Wheeler, and Three-Wheeler segments.
- Monitor campaign performance, track KPIs,



and ensure lead quality and conversion efficiency.
- Oversee website content updates, landing page optimisation, and coordinate with agency partners for enhancements.
- Monitor and improve Google ratings and online reputation through structured review management initiatives.
- Ensure adherence to brand guidelines across all marketing communication materials.

Qualifications & Experience

· Bachelor's / Master's Degree in Business Administration or related field.

· 5-10 years of experience in marketing, preferably in NBFC / BFSI / Auto Finance sector.

· Experience in performance marketing and lead generation campaigns is preferred.

Skill Requirements

· Solid understanding of offline branding, activations, event management, and marketing execution.

· Working knowledge of SEO principles and website content management along with the digital marketing

· Vendor and agency management capability.

· Data-driven approach to campaign planning and performance evaluation.

· Strong communication, coordination, and stakeholder management skills.

- · Ability to manage multiple projects and campaigns simultaneously.

📌 Marketing Manager (Chennai)
🏢 Hinduja Leyland Finance
📍 Chennai