Brands: V-Rich Natural Products & Yogurt Alley

Experience: 3 to 5 Years

Location: Hyderabad

Applications without a portfolio will not be considered

About the role

This role is specifically focused on marketing-focused visual communication design (brand-aligned marketing creatives across digital campaigns, performance, e-com, website, social media & offline touchpoints); it demands a robust understanding and expertise in how design drives marketing and sales.

You'll work across two distinct consumer brands, each with its own visual identity, design language, and audience.

Key Responsibilities

- Campaign Design: Develop key visuals & adapt across multiple marketing channels and formats.
- Performance Marketing: Ads for Meta, Reddit, YouTube, Google, quick-commerce and e-commerce platforms.
- Visual Communication: Understand marketing hooks, visual hierarchy, attention-grabbing layouts, CTA positioning, and designing for conversions.
- Social Media: Create engaging static posts, experimental graphics, storytelling carousels, thumbnails, and campaign-led visual systems.
- Marketing Collateral: Design brochures, flyers, posters, POS materials, event branding, banners, and promotional assets.
- Digital Assets: Create website banners, landing-page visuals, product/category graphics, and promotional creatives.
- AI-Assisted Design: Use AI tools for visual ideation, image generation, manipulation, and enhancement to improve creative output (ChatGPT,



Gemini, Claude, Magnific)
- Brand Consistency: Maintain two distinct visual languages while adapting designs to different audiences, platforms, and campaign objectives.

Mandatory Skills

- Software & Tools: Adobe Photoshop & Illustrator - strong proficiency.
- Visual Design: Typography, composition, colour theory, visual hierarchy + image manipulation, compositing, and visual storytelling skills
- Marketing-aligned skills: Ability to translate marketing briefs into visually compelling communication + understanding of performance-driven creative design (hooks, CTAs, platform-specific formats, ad variations) + iterating & reiterating creatives based on performance statistics & campaign learnings.
- Adaptability & Versatility: Ability to adapt one creative idea across multiple formats + ability to work across two distinct brand identities + knowledge of digital and print production

Additional

- Ability to mentor and guide creative interns
- Ability to present design rationale and respond to feedback
- Should be comfortable owning projects from brief and ideation to final use case adaptability stage/ production-ready execution for print

Preferred (but not mandatory)

- Design / Visual Communication education
- Experience in a similar role in F&B;, D2C, or consumer brands
- Basic video editing/gif making/motion skills (on any tool)

📌 Marketing Communication Designer (Hyderabad)
🏢 V-Rich Natural Products
📍 Hyderabad