Loyalty SME / Functional Lead

Experience: 15+ Years

Location: PAN India

We are looking for an experienced Loyalty SME / Functional Lead to drive loyalty strategy, program design, customer engagement, and transformation for a large-scale retail environment.

Key Responsibilities:

- Lead end-to-end loyalty strategy and program design, including tiers, points, rewards, promotions, personalization, and member engagement journeys.
- Drive customer lifecycle, engagement, and retention strategies.
- Lead requirement gathering, functional workshops, and discussions with senior business stakeholders.
- Define loyalty business processes, operating models, KPIs, and success metrics.
- Work closely with CRM, Marketing, Analytics, Product, and Technology teams to translate business requirements into functional solutions.
- Provide functional leadership across cross-functional business and delivery teams.
- Support solution discussions, client presentations, and transformation initiatives.





What We’re Looking For:

- 15+ years of experience in Loyalty, CRM, Customer Engagement, or Marketing Transformation.
- Strong experience designing and managing enterprise-scale loyalty programs.
- Deep understanding of loyalty economics, tiers, points, rewards, promotions, retention, and personalization.
- Experience in Retail, Consumer Goods, eCommerce, or Omnichannel environments.
- Robust functional consulting, stakeholder management, and communication skills.
- Ability to engage with senior stakeholders and lead business and functional discussions.

Key Skills:

Loyalty Strategy | Loyalty Program Design | CRM | Customer Engagement | Customer Lifecycle Management | Rewards & Promotions | Personalization | Retail / eCommerce | Business Analysis | Stakeholder Management

📌 Loyalty SME (Bengaluru)
🏢 Tata Consultancy Services
📍 Bengaluru