Hiring: Lead Generation Specialist – EdTech Company: SattixAi

Location: Hulimavu, Bangalore

Experience: Minimum 1 year of relevant EdTech lead generation experience

Employment Type: Full time | On-Site

Joining: Immediate Joiners Only

About SattixAiSattixAi is an AI Career Acceleration Platform focused on upskilling students, graduates, and working professionals in Artificial Intelligence, Generative AI, Data Science, Data Analytics, and emerging technologies. Our programs emphasize practical learning, industry-relevant skills, and career development.

We are looking for an experienced Lead Generation Specialist with a strong understanding of the EdTech upskilling market to identify, engage, and generate qualified leads among college students, recent graduates, and working professionals interested in upgrading their skills and advancing their careers.

Key Responsibilities

1. EdTech Upskilling Lead Generation

- Generate qualified leads for AI, Generative AI, Data Science, Data Analytics, professional certification, and other technology-focused upskilling programs.
- Identify working professionals looking to upgrade their skills, advance their careers, or transition into technology roles.
- Generate leads among college students, final-year students, recent graduates, and early-career professionals.
- Understand the target audience, learning needs, career goals, and motivations for enrolling in upskilling programs.
- Build targeted prospect databases based on professional backgrounds, educational qualifications, and skill interests.

2. Working Professional and Student Prospecting

- Identify relevant audiences through LinkedIn, professional networks, college communities, online groups, databases, and other appropriate channels.
- Research working professionals across relevant industries who may be interested in AI and technology upskilling.
- Identify students and graduates who could benefit from industry-oriented training and career-readiness programs.
- Segment prospects by audience type, experience level, educational background, and program relevance.
- Develop targeted outreach strategies for working professionals and students.

3. Multi-Channel Lead Generation

- Generate leads through cold calling, email campaigns, LinkedIn outreach, digital channels, referrals, and online prospect research.




- Execute targeted outreach campaigns to connect with potential learners.
- Communicate course benefits, practical learning opportunities, and industry relevance.
- Qualify prospects based on program interest, learning requirements, eligibility, and engagement.
- Maintain consistent follow-ups and nurture interested prospects for further sales discussions.

4. Lead Qualification and Sales Coordination

- Generate leads that match the target audience and program requirements.
- Identify genuinely interested prospects rather than relying only on lead volume.
- Capture relevant information, including contact details, educational or skilled background, skill interests, and follow-up status.
- Coordinate with the sales and counselling teams to ensure timely follow-ups.
- Monitor lead quality, response rates, engagement, and conversion trends.
- Work with the sales team to improve targeting and lead quality.

5. Database and CRM Management

- Build, maintain, and regularly update prospect databases.
- Track lead sources, outreach activities, responses, follow-ups, and qualification status.
- Use CRM platforms, spreadsheets, and lead-management tools to monitor performance.
- Prepare daily, weekly, and monthly lead generation reports.
- Maintain accurate records and minimize duplicate, irrelevant, or outdated leads.

6. Market Research and Campaign Improvement

- Research the EdTech upskilling market, target audiences, competing programs, and emerging skill-development needs.
- Identify effective channels and audience segments for generating qualified leads.
- Monitor response rates, qualification rates, and conversion trends.
- Improve outreach messages, prospecting methods, and audience targeting.
- Collaborate with marketing and sales teams to align lead generation with SattixAi’s course offerings and business objectives.

Required Skills and Qualifications
- Minimum 1 year of hands-on experience in EdTech lead generation, preferably in upskilling, online learning,



professional training, certification, or skill development.
- Practical understanding of lead generation targeting working professionals, college students, recent graduates, and early-career professionals.
- Knowledge of how to identify and engage prospects interested in career advancement, skill enhancement, and technology training.
- Hands-on experience with LinkedIn prospecting, cold calling, email outreach, or other lead-generation channels.
- Ability to build targeted databases and qualify prospects based on program relevance and interest.
- Understanding of lead nurturing, follow-up processes, and sales coordination.
- Good verbal and written communication skills.
- Familiarity with CRM tools, Google Sheets, MS Excel, or lead-management platforms.
- Strong organizational skills and a target-oriented mindset.

Preferred Experience
- Experience generating leads for AI, Data Science, Data Analytics, Generative AI, software training, or technology upskilling programs.
- Experience targeting employed professionals, final-year students, fresh graduates, or career switchers.
- Familiarity with professional networking platforms and digital prospecting methods.
- Experience supporting B2C EdTech sales, course enrolments, or professional training sales.

Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Lead quality and relevance to available upskilling programs.
- Number of working professionals and college students reached.
- Outreach response and engagement rates.
- Qualified lead-to-sales handover rate.
- Contribution to lead-to-enrolment conversions.
- Database accuracy and follow-up consistency.
- Achievement of assigned lead generation targets.

Important Hiring Criteria
- Minimum 1 year of relevant EdTech lead generation experience is mandatory.
- Candidates must understand lead generation for upskilling programs targeting working professionals and college students.
- Candidates without relevant EdTech lead generation experience will not be considered.
- Immediate joiners only.

 How to ApplyInterested candidates who meet the requirements can share their updated resume at [email protected] or contact (phone hidden).

- Please mention your relevant EdTech lead generation experience and availability to join when applying.

📌 Lead Generation Specialist (Bengaluru)
🏢 Sattix AI
📍 Bengaluru