Industry: Automotive Components | Independent Aftermarket

Location: Gurugram

Employment Type: Full time

Joining Preference: Immediate Joiners / Short Notice Period

About SUNAR Auto Components SUNAR Auto Components is building a formidable presence in the automotive aftermarket, focused on quality, performance, and dependable replacement parts. As we rapidly scale our Pan-India distribution network, we are seeking a strategic and results-driven General Manager (GM) of Aftermarket Sales to spearhead our national sales operations and lead our regional leadership teams, with a specialized focus on Steering & Suspension components.

Role Overview The GM of Aftermarket Sales will be the national business leader responsible for overall top-line growth, P&L; management, and market penetration across India. This executive role involves directly managing and mentoring Regional Sales Heads, State Sales Heads, and Area Sales Heads to establish a robust, high-performing distribution channel from the ground up.

Key Responsibilities

- National Sales Strategy & Execution: Design and implement a comprehensive Pan-India aftermarket sales strategy to capture market share in the Steering & Suspension category.
- Leadership & Team Management: Direct, mentor, and scale a tiered national sales hierarchy, overseeing Regional, State, and Area Sales Heads to ensure absolute alignment with corporate revenue targets.
- Distribution & Channel Building: Leverage extensive industry relationships to appoint national super-stockists, large-scale distributors, and strategic channel partners.
- P&L; & Revenue Ownership: Take full ownership of the national sales budget, pricing strategies, revenue targets,



collection cycles, and overall profitability metrics.
- Market Intelligence & Product Expansion: Monitor national competitor activities, identify high-potential regional markets, and provide critical field feedback for new product development and catalog expansion.
- Operational Excellence: Establish SOPs for territory management, sales reporting, and primary/secondary sales tracking across all zones.

Key Requirements

- Mandatory Domain Expertise: Minimum 15+ years of extensive experience in the Automotive Aftermarket, with a strict requirement of deep knowledge and network in Steering & Suspension components for passenger vehicles
- Executive Leadership: Minimum 5+ years in a national, national-zonal, or general management role, successfully directing large teams of senior sales managers (Regional/State Heads).
- Channel Mastery: Exceptional existing relationships with top-tier automotive spare parts distributors, national dealers, and large retailers in passenger vehicle segments.
- Strategic Acumen: Proven ability to build distribution networks from scratch, drive aggressive territory expansion, and map competitor pricing structures.
- Willingness to Travel: Extensive Pan-India travel required to support regional teams, audit market presence, and close key distributor partnerships.

- Ideal Candidate Profile We are exclusively looking for senior leaders with a proven track record of scaling aftermarket sales for steering and suspension products for passenger vehicles.

Candidates currently holding a Zonal Head, National Sales Head, or GM position with established Steering & Suspension component brands will be given priority.

📌 GM/AVP – Aftermarket Sales (Gurugram)
🏢 Sunar Auto Components
📍 Gurugram