Company: Khaitan India Limited

Position: General Manager – Sales

Location: Tamil Nadu (State HQ / Chennai)

Industry: Consumer Electricals / Home Appliances

Experience Required: 14 – 16 Years

Employment Type: Full-time

Important Eligibility NoteMandatory Industry Experience: Candidates must have direct, relevant experience within the Ceiling Fan & Small Domestic / Home Appliances (SDA/Kitchen Appliances, Water Heaters/Geysers) industry. Applications from non-appliance backgrounds will not be considered.

About the RoleKhaitan is seeking an accomplished, highly driven General Manager – Sales to lead and scale our business operations across Tamil Nadu. The ideal candidate will bring deep regional market penetration, established dealer/distributor relationships, and proven leadership in scaling channel distribution networks for Ceiling Fans, Geysers, and Home Appliances.

Key Responsibilities

- Primary &

• Secondary Sales Leadership: Own the entire revenue target (P&L;, volume, and value) for Ceiling Fans, Water Heaters/Geysers, and Home Appliances across Tamil Nadu.
- Distributor Network Expansion: Proactively identify, appoint, onboard, and nurture strong super-stockists, distributors, and direct dealers to ensure deep rural and urban market penetration.
- Channel &

- Trade Management: Strengthen trade relationships, address market credit, control inventory turnover,



and ensure high operational efficiency across the trade pipeline.
- Team Leadership &
- Development: Lead, mentor, and track a multi-tiered sales force (ASMs, TSOs, SOs) across Tamil Nadu to achieve individual and regional quotas.
- Market Intelligence &
- Competitor Tracking: Monitor trade schemes, pricing trends, and market dynamics from major competitors to design counter-strategies and trade promotions.
- Product Mix &
- Category Growth: Drive high-margin SKUs, promote new product launches, and expand Khaitan's brand visibility across retail shelves and counters.

Candidate Profile & Qualifications

- Experience: 14 to 16 years of hands-on channel sales leadership in Tamil Nadu.
- Industry Background: Core background in Ceiling Fans, Geysers, and Home Appliances is mandatory.
- Target Companies: Preferred candidates currently working with or having past experience at leading electrical/appliance brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, etc.

Core Competencies:

- Proven track record in building and managing large distributor/dealer networks from scratch or turnaround phases.
- In-depth understanding of the Tamil Nadu geography, local trade practices, and key distribution hubs.
- Fluent in Tamil and English (working knowledge of Hindi is a plus).
- Robust commercial acumen, negotiation skills, and team management capabilities.

📌 General Manager – Sales (Tamil Nadu) | Only Candidates with Ceiling Fan, Home Appliances & LED Sales Background Apply
🏢 KHAITAN INDIA
📍 Tamil Nadu