Company: Ace Blend

Location: Mumbai – Onsite

Employment Type: Full-time

Experience: 3–6 years

Industry Preference: D2C, E-commerce, FMCG, Wellness, Nutrition

About the RoleWe are looking for an experienced Full-Stack Developer with strong core expertise in Shopify and D2C e-commerce to take ownership of the development, performance, maintenance, and overall technical ecosystem of the Ace Blend website.

The ideal candidate should have strong hands-on experience in Shopify development, full-stack technologies, custom app development, API integrations, and UI/UX implementation. The candidate will be responsible for building scalable digital solutions, improving the website experience, and independently managing technical requirements across the Shopify ecosystem.

Key ResponsibilitiesShopify &

• Full-Stack Development

- Own the end-to-end development, maintenance, and enhancement of the Shopify website.
- Develop and customize Shopify themes, storefront features, pages, and customer journeys.
- Work extensively with Shopify Liquid, HTML, CSS, JavaScript, and other relevant full-stack technologies.
- Manage frontend and backend development, Shopify configurations, apps, and custom functionalities.
- Build scalable and efficient solutions based on business and technical requirements.
- Troubleshoot and resolve website bugs, technical issues, and functionality-related concerns.

Custom App & • Feature Development
- Develop and maintain custom Shopify apps and functionalities based on business requirements.
- Build custom features, modules, workflows, and integrations to improve the D2C customer experience.
- Work with Shopify APIs, webhooks, and third-party APIs.
- Develop solutions that integrate Shopify with CRM, payment gateways, analytics, marketing, logistics, and other platforms.
- Manage and enhance existing custom applications and technical integrations.

UI/UX & • Frontend Experience




- Translate UI/UX designs and business requirements into responsive, functional web interfaces.
- Develop clean, user-friendly, and conversion-focused website interfaces.
- Work closely with Design and Marketing teams to implement website layouts and customer journeys.
- Identify opportunities to improve website usability, navigation, mobile experience, and overall customer experience.
- Ensure designs are accurately implemented across desktop and mobile platforms.

Website Performance & • Technical SEO
- Monitor and improve website speed, performance, scalability, and technical health.
- Identify and resolve performance bottlenecks and technical issues.
- Implement technical SEO requirements including indexing, sitemap, redirects, metadata, structured elements, and website architecture.
- Ensure the website is mobile-responsive and optimized across devices.
- Monitor critical customer journeys such as product discovery, cart, checkout, and payment.

D2C & • E-commerce Development
- Develop solutions specifically aligned with D2C e-commerce business requirements and customer journeys.
- Implement website changes for product launches, offers, bundles, promotions, and seasonal campaigns.
- Develop landing pages and campaign-specific website experiences.
- Work on conversion-focused improvements across the website.
- Understand e-commerce workflows, customer behavior, product structures, and online purchase journeys.

Integrations & • APIs
- Manage integrations with CRM, payment gateways, analytics tools,



marketing platforms, logistics platforms, and other third-party applications.
- Develop and maintain API and webhook-based integrations.
- Coordinate with external technology partners, agencies, and vendors for technical requirements.
- Ensure data flows accurately and efficiently between Shopify and connected platforms.

Cross-Functional Collaboration
- Work closely with Business, Marketing, CRM, Content, and Design teams.
- Translate business requirements into practical technical solutions.
- Provide technical recommendations for improving the website and digital experience.
- Manage multiple development requirements and prioritize tasks based on business needs.

Requirements
- 5–6 years of hands-on experience in Full-Stack Development with strong/core expertise in Shopify.
- Mandatory experience working with D2C/e-commerce businesses and Shopify-based websites.
- Solid expertise in Shopify, Shopify Liquid, HTML, CSS, and JavaScript.
- Strong understanding of frontend and backend development.
- Hands-on experience in custom Shopify app development and custom functionalities.
- Strong experience with Shopify APIs, webhooks, third-party APIs, and integrations.
- Experience working with CRM, payment, analytics, marketing, logistics, and other e-commerce integrations.
- Good understanding of UI/UX principles and responsive interface development.
- Experience in website performance optimization and technical SEO.
- Strong troubleshooting and problem-solving skills.
- Ability to independently manage the Shopify website and technical ecosystem end-to-end.
- Strong understanding of D2C customer journeys, e-commerce workflows, and conversion-focused website development.
- Good communication and stakeholder management skills.
- Ability to work in a fast-paced D2C environment and manage multiple priorities.

📌 Full Stack Developer - Shopify (Mumbai)
🏢 Ace Blend
📍 Mumbai