Company Description Cancer Centers of America (CCA) is a comprehensive oncology platform focused on delivering quality, world-class cancer care that is both accessible and affordable. The organization is committed to integrating advanced medical expertise, modern technology, and compassionate support for individuals and families affected by cancer. CCA works to remove barriers to care by streamlining patient services and expanding its reach within communities.

Team members are encouraged to contribute to innovative approaches that improve patient outcomes and enhance the overall care experience. Joining CCA means being part of a mission-driven environment dedicated to making a meaningful impact in cancer treatment and support.

Role Description The Executive TPA Marketing role is a full-time, in office position based in Ludhiana, focused on developing and managing relationships with Third Party Administrators (TPAs) and corporate partners to drive patient referrals and service utilization. Day-to-day responsibilities include planning and executing TPA-focused marketing initiatives, conducting market research to identify new corporate and TPA opportunities, and coordinating outreach activities such as presentations, meetings, and events. The role involves collaborating with clinical and administrative teams to ensure clear communication of service offerings, pricing, and care pathways, while monitoring market trends and competitor activities.





The Executive TPA Marketing professional will track performance metrics, maintain accurate records of TPA engagements, and prepare regular reports on marketing outcomes. This position requires active fieldwork, consistent on-site presence, and close coordination with the broader marketing and business development team.

Qualifications

- Strong market planning and marketing skills to design and implement effective TPA and corporate outreach strategies.
- Ability to conduct market research and analyze data to identify growth opportunities and understand local healthcare dynamics.
- Effective communication and sales skills to build, maintain, and expand relationships with TPAs, corporates, and other referral partners.
- Proven experience in healthcare marketing, business development, or a related field, preferably in oncology or hospital services.
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related discipline; a postgraduate qualification is an advantage.
- Strong presentation and negotiation abilities, with comfort in conducting client meetings and outreach activities.
- Ability to work on-site full time in Ludhiana, manage field activities, and coordinate with cross-functional teams.
- Proficiency in basic office software (e.g., MS Excel, PowerPoint, Word) and familiarity with CRM or lead-tracking tools is beneficial.

📌 Executive TPA Marketing (Ludhiana)
🏢 CANCER CENTERS OF AMERICA
📍 Ludhiana