JOB DIMENSION

Organization - Aditya Birla Recent Age Hospitality Pvt Ltd

Job Title - Manager – Marketing

Reporting to - Head - Marketing

Location - Mumbai

JOB PURPOSE The Programming & Events Manager will be responsible for developing and executing a distinctive events and programming calendar for Jolie’s, with a focus on member engagement, innovative experiences, artist and partner collaborations, and operational excellence.

The role will oversee the end-to-end lifecycle of events—from ideation, curation and artist sourcing to stakeholder management, budgeting and on-ground execution—while continuously evaluating programming performance and member feedback to strengthen Jolie’s entertainment and cultural offering and analytical rigor are key, as this role directly contributes to the growth and positioning of each brand in an increasingly competitive F&B; landscape.

JOB RESPONSIBILITIES

DETAILED RESPONSIBILITIES

1) Stakeholder & Artist Management

· Identify, evaluate and manage vendors in line with Jolie’s quality standards, event requirements and budgets.

· Act as the primary point of contact for artists, talent agencies, booking agents and other creative partners.

· Manage artist communication, contracts, technical requirements, hospitality, logistics and event-day coordination.

· Build and maintain strong relationships with artists, agencies, vendors and external partners to develop a robust talent network.

· Coordinate closely with internal Operations, Marketing and other teams to ensure seamless event execution.

· Establish clear timelines, briefs and deliverables for all internal and external stakeholders.

2) Programming Strategy & Planning

· Develop and execute an engaging, differentiated and commercially viable programming calendar for Jolie’s.

· Conceptualize innovative event formats, experiences and themes that strengthen Jolie’s positioning and drive member engagement.

· Plan programming across music, cultural experiences, workshops, culinary experiences, sports,



conversations, social events and brand collaborations.

· Analyze attendance, member feedback, guest profiles and event performance to identify trends and improve future programming.

· Adapt the calendar based on member preferences and emerging cultural, entertainment and lifestyle trends.

· Evaluate vendor and partner performance based on quality, reliability, member satisfaction and overall event outcomes.

3) Curation & Collaborations

· Proactively research and identify emerging artists, performers, facilitators, chefs, creators, experts and cultural partners.

· Initiate and develop new collaborations, workshops, performances and experiential formats.

· Curate programming that balances entertainment with cultural, intellectual and lifestyle experiences.

· Develop and maintain a pipeline of potential artists, collaborators and programming partners.

· Work closely with internal teams to translate creative concepts into executable event experiences.

4) Budgeting & Cost Management

· Own and monitor the monthly programming and event budget.

· Identify opportunities to optimize costs without compromising the quality or experience of events.

· Negotiate with vendors, artists and production partners to achieve competitive commercial terms.

· Continuously evaluate alternate vendors and suppliers to improve cost efficiency.

· Track event spends and identify areas for cost optimization across décor, production, lighting, sound, entertainment and other event requirements.

5) Event Execution for Other Hospitality Brands

- Support the organization’s hospitality brands for launches, revamps, events and special activations.
- Assist with artist sourcing, décor concepts, vendor identification and negotiations.
- Collaborate with brand and marketing teams to develop cohesive creative experiences aligned with each brand’s identity.
- Explore opportunities for cross-brand programming, partnerships and experiential activations.

Our other hospitality brands include Cin Cin, Joe and The Juice, In Good Co., Nara Thai amongst others.

📌 Event Program Manager (Mumbai)
🏢 Aditya Birla New Age Hospitality
📍 Mumbai