About IgnexAI:

IgnexAI is a next-generation, AI-powered digital growth and marketing consulting company that helps businesses accelerate growth, optimize operations, and create meaningful customer experiences. We combine AI, data, digital marketing, and business transformation to deliver smarter strategies, scalable solutions, and measurable business outcomes.

Our expertise includes AI-powered marketing, performance marketing, digital transformation, marketing automation, data and analytics, CRM, brand and creative solutions, and dedicated marketing teams. We partner with ambitious businesses to unlock growth opportunities, enhance marketing effectiveness, and build sustainable competitive advantage through AI, data, and digital excellence.

Role Overview:

IgnexAI is looking for a motivated and curious Digital Marketing Executive – Fresher to support the execution of digital marketing activities across social media, search, email, content, and lead-generation channels. This entry-level role is designed for a candidate who is eager to learn, comfortable working with data, and interested in using digital platforms and AI-enabled tools to support business growth.

The candidate will help manage IgnexAI’s own digital presence, including social media activities and SEO initiatives, while contributing to lead-generation strategies that attract relevant prospects and support business development. The role involves working with experienced team members, learning marketing tools and processes, and translating campaign data into practical improvement ideas.

Key Responsibilities:

Social Media:

· Assist in planning, scheduling, publishing, and monitoring content across relevant social media platforms, including LinkedIn, Instagram, and other suitable channels.

· Support the development of social media calendars, post concepts, captions, creatives, and short-form content in line with the brand voice.

· Monitor engagement, audience growth, comments, and other channel performance indicators; summarize findings and recommend improvements.

· Research relevant industry trends, topics, hashtags, competitor activity, and audience interests.

· Help maintain a consistent and professional social media presence for IgnexAI.

SEO:

· Support basic keyword research, search intent analysis, competitor research, and content opportunity identification.

· Assist with on-page SEO activities, including titles, meta descriptions, headings, internal links, and content optimization.

· Help review website pages and blog content for SEO opportunities, usability, and alignment with target audiences.

· Use tools such as Google Search Console and Google Analytics 4 (GA4), under guidance, to monitor organic visibility, traffic, and user engagement.

· Coordinate with content and development teams to track SEO recommendations and website updates.

Lead Gen & Growth Marketing:

· Assist in developing and executing digital lead-generation activities for IgnexAI’s services and target customer segments.

· Support the creation of landing-page content, lead magnets, campaign messages, and calls to action designed to encourage enquiries.

· Research target industries, companies, decision-makers, and potential customer needs to support prospecting and campaign planning.





· Help coordinate campaign activities with sales and business development colleagues and maintain accurate records of leads and follow-ups.

· Track lead sources and campaign outcomes where data is available, and suggest ways to improve lead quality and conversion rates.

Campaign Execution & Optimization:

· Support the setup, monitoring, and optimization of digital marketing activities across social media, search, email, and other relevant channels.

· Assist with campaign briefs, audience research, content coordination, basic quality checks, and campaign documentation.

· Monitor key performance indicators such as reach, impressions, clicks, engagement, website sessions, leads, and conversions.

· Identify performance trends and communicate potential improvements to the reporting manager.

· Learn campaign management processes and platform best practices under the guidance of experienced team members.

Content Creation and Coordination:

· Assist in creating and adapting marketing content for social media posts, blogs, email campaigns, website pages, and other digital assets.

· Contribute ideas for brand storytelling, educational content, campaign themes, and audience engagement.

· Use AI-assisted tools responsibly to support research, brainstorming, drafting, and content repurposing, with human review for accuracy and brand consistency.

· Coordinate with internal teams to collect inputs, obtain approvals, and deliver content on schedule.

· Proofread content for clarity, grammar, tone, and consistency.

Analytics, Reporting, and Research:

· Prepare basic campaign performance reports using spreadsheets and available analytics platforms.

· Conduct market, audience, and competitor research to identify trends and growth opportunities.

· Maintain accurate records of campaign activities, content calendars, tasks, and results.

· Translate performance data into clear observations and practical recommendations with guidance from senior team members.

· Support the team in maintaining reporting accuracy and meeting regular reporting deadlines.

Collaboration and Continuous Learning:

· Work collaboratively with marketing, sales, content, design, and other internal teams.

· Manage assigned tasks responsibly, communicate progress, and raise questions or issues promptly.

· Stay informed about digital marketing trends, social media updates, SEO practices, and emerging AI tools.

· Participate in training and apply feedback to improve marketing knowledge and execution quality.

Required Skills and Competencies:

· Foundational understanding of digital marketing channels, customer journeys, and campaign objectives.

· Interest in social media management, content marketing, SEO, and digital lead generation.

· Analytical skills and willingness to learn how to interpret campaign data and performance metrics.

· Clear written and verbal communication skills, including the ability to create basic marketing messages.

· Creativity and an ability to contribute ideas for engaging content and brand storytelling.

· Basic research skills, attention to detail,



and a structured approach to task management.

· Comfort with spreadsheets and basic reporting tools such as Microsoft Excel or Google Sheets.

· Willingness to learn digital marketing platforms, analytics tools, and AI-enabled workflows.

· Ability to work collaboratively in an on-site team environment and manage deadlines.

Preferred Knowledge:

· Familiarity with platforms such as LinkedIn, Instagram, Facebook, and YouTube.

· Basic understanding of SEO and search engine marketing (SEM).

· Awareness of Google Search Console, Google Analytics 4, Google Ads, or social media advertising platforms.

· Exposure to content management systems such as WordPress.

· Interest in AI tools for research, content support, analytics, and marketing productivity.

· Any internship, academic project, personal blog, social media page, or practical digital marketing project is an advantage, but not mandatory.

Education and Eligibility:

A bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related field is preferred. Fresh graduates and candidates with relevant academic projects or a strong demonstrated interest in digital marketing are encouraged to apply. A willingness to learn, adapt, take feedback, and grow in a fast-paced digital environment is essential.

Key Performance Indicators(KPI's)

Performance expectations will be appropriate to an entry-level role and will be agreed with the reporting manager. Relevant measures may include:

· Consistent execution and timely delivery of the social media content calendar.

· Quality, accuracy, and consistency of published content and campaign assets.

· Growth in relevant social media engagement, audience reach, and website traffic.

· Completion of assigned SEO tasks and improvement in website content and organic visibility over time.

· Number and quality of marketing-qualified leads supported or generated, where applicable.

· Accuracy and timeliness of campaign reports, research, and activity documentation.

· Adherence to campaign processes, deadlines, and brand guidelines.

· Demonstrated learning, initiative, collaboration, and implementation of feedback.

Note: Targets should be set based on baseline performance, available resources, campaign budgets, and the candidate’s level of experience. Business outcomes such as leads and conversions should be assessed alongside execution quality and learning progress.

What we offer?

· Hands-on exposure to multiple areas of digital marketing and growth strategy.

· Opportunity to work on IgnexAI’s own brand marketing and lead-generation initiatives.

· Guidance and learning opportunities from experienced digital marketing professionals.

· Exposure to AI-enabled marketing tools, analytics, SEO, social media, and content workflows.

· A collaborative environment that supports skill development and professional growth.

Work Location & Timing

This is a full time, on-site position based in Mysuru, Karnataka. The candidate should be comfortable working collaboratively with cross-functional teams and managing assigned activities in a deadline-driven environment.

Interview Process:

- Interested candidates should submit their resume and, if available, links to social media pages, content samples, academic projects, internships, or other work demonstrating their interest in digital marketing.

📌 Digital Marketing Executive – Fresher (Mysuru)
🏢 IgnexAI
📍 Mysuru