– Google & Meta Ads SpecialistPosition: Digital Advertising Specialist (Google Ads & Meta Ads)

Experience: 2–3 Years

Job Location: Coimbatore, Tamil Nadu

Employment Type: Full-Time

Department: Digital Marketing

Job SummaryWe are looking for a results-driven Google & Meta Ads Specialist with 2–3 years of hands-on experience in planning, executing, managing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).

The ideal candidate should have strong expertise in lead generation, performance marketing, audience targeting, campaign optimization, and analytics, with a focus on maximizing ROI and generating quality leads.

Key Responsibilities1.

Google Ads

Management

- Plan, create, and manage Google Search, Display, YouTube, and Performance Max campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize bidding strategies, ad copies, and landing pages to improve conversions.
- Manage campaign budgets and monitor cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
- Implement conversion tracking using Google Tag Manager and GA4.

2.

Meta Ads

Management (Facebook &

• Instagram)
- Create and manage lead generation, traffic, engagement, and conversion campaigns.
- Manage campaigns through Meta Ads Manager and Meta Business Suite.
- Develop effective audience targeting strategies, including Custom Audiences, Lookalike Audiences, and retargeting.
- Conduct A/B testing of ad creatives, copies, audiences, and placements.




- Optimize campaigns to improve lead quality and reduce acquisition costs.

3.

Performance

Marketing &

• Lead Generation
- Develop paid advertising strategies to achieve monthly lead generation targets.
- Monitor campaign performance and continuously improve conversion rates.
- Coordinate with the creative and content teams for advertising materials.
- Analyze landing page performance and recommend improvements.
- Track lead quality and campaign effectiveness through CRM or lead management systems.

4. Analytics & • Reporting
- Monitor and analyze campaign performance using Google Analytics 4, Google Ads, and Meta Ads Manager.
- Prepare daily, weekly, and monthly performance reports.
- Track key performance indicators, including impressions, CTR, CPC, CPL, CPA, conversions, and ROAS.
- Provide actionable recommendations to improve advertising performance and budget utilization.

Required Skills & • QualificationsEducational Qualification:

- Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field.

Experience & Technical Skills:

- 2–3 years of practical experience managing Google Ads and Meta Ads campaigns.
- Robust knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.




- Experience in lead generation and conversion-focused advertising.
- Knowledge of Meta Pixel, Conversions API, and conversion tracking.
- Experience with remarketing, audience segmentation, and A/B testing.
- Ability to manage multiple campaigns and advertising budgets independently.
- Strong analytical, reporting, and communication skills.
- Proficiency in Microsoft Excel or Google Sheets.

Preferred Qualifications
- Google Ads Certification.
- Meta Certified Digital Marketing Associate or similar certification.
- Experience in education-sector marketing, student admissions, or institutional lead generation.
- Knowledge of CRM integration and lead tracking.
- Basic understanding of SEO and landing page optimization.

Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Cost per Lead (CPL) and Cost per Acquisition (CPA).
- Lead-to-conversion ratio.
- Click-Through Rate (CTR) and Conversion Rate.
- Return on Ad Spend (ROAS), where applicable.
- Campaign budget efficiency and overall performance.

What We Expect
- Ability to independently manage Google and Meta advertising campaigns.
- Strong focus on generating high-quality leads at an optimized cost.
- Data-driven decision-making and proactive campaign optimization.
- Ability to work collaboratively with marketing, design, and admissions teams.
- Regular performance reporting and continuous improvement.

Experience Required: 2–3 Years

Work Location: Coimbatore

Salary: Based on experience and skills

📌 Digital Advertising Specialist (Google Ads & Meta Ads) (Coimbatore)
🏢 Ranku_Higher
📍 Coimbatore