Experience: 6–8 years

Reporting to: Senior Manager - Growth

Role OverviewWe are looking for a D2C Manager to own the performance and growth of House Of Chikankari's website and mobile app business. The role requires strong business ownership, analytical thinking and hands-on execution across revenue management, website merchandising, campaigns and customer retention.

Key ResponsibilitiesD2C Business & Revenue Management

- Own daily, weekly and monthly website revenue targets and Daily Run Rate (DRR).
- Monitor revenue, orders, AOV, conversion rate, sessions and channel contribution.
- Identify revenue gaps and drive corrective actions to achieve business targets.
- Analyse product, category and campaign performance to identify growth opportunities.

Website & App Management

- Manage day-to-day website and app merchandising, including product launches, collection pages, banners and landing pages.
- Ensure accurate pricing, inventory visibility, discount codes and promotional offers.
- Coordinate with technology teams to resolve website issues and improve customer experience.
- Identify conversion improvement opportunities across the purchase journey.

Campaign & Commercial Execution

- Execute website campaigns, promotional events, launches and seasonal drops.
- Coordinate with marketing, creative, buying and inventory teams to ensure campaign readiness.
- Ensure product selection and campaign visibility are aligned with stock availability, margins and sales priorities.
- Monitor campaign performance and recommend timely interventions.





Business Analytics & Reporting

- Maintain daily and weekly business dashboards covering revenue, DRR, AOV, conversion and campaign performance.
- Analyse planned versus actual performance and identify key gaps.
- Share actionable insights and corrective action plans with senior management.
- Ensure reporting accuracy and timely closure of business priorities.

Customer Retention Coordination

- Work closely with the CRM team to improve repeat purchases and customer lifetime value.
- Align retention campaigns with product launches, inventory priorities and revenue targets.
- Monitor returning customer revenue and overall D2C business performance.

Candidate Requirements
- 6–8 years of experience in D2C e-commerce, online business management or e-commerce growth.
- Hands-on experience managing Shopify or a similar e-commerce platform.
- Strong understanding of website merchandising, conversion optimisation, pricing and promotions.
- Experience with revenue forecasting, business dashboards and performance analysis.
- Solid Excel/Google Sheets skills.
- Experience coordinating across marketing, creative, technology, merchandising and operations.
- Strong ownership, problem-solving and execution skills.

Key KPIs
- Website revenue versus target.
- DRR achievement.
- Conversion rate and AOV.
- Website campaign readiness and execution.
- Website merchandising accuracy.
- Repeat customer contribution in coordination with CRM.
- Timely and accurate business reporting.

📌 C Manager (Delhi)
🏢 House of Chikankari
📍 Delhi