Key Responsibilities

● Analyze the end-to-end e-commerce funnel to identify where Canadian shoppers abandon or experience friction in the customer journey.

● Compare customer behavior and conversion performance across the Canadian and U.S. Shopify storefronts to identify meaningful performance gaps.

● Review, validate, and correct analytics, campaign tracking, pixels, and conversion-tracking configurations.

● Diagnose and resolve site, Shopify theme, browser, device, and performance-related issues that affect conversion.

● Develop and manage a structured conversion rate optimization and A/B testing roadmap.

● Formulate hypotheses, define success metrics, prioritize tests, and evaluate experiment results.

● Improve the usability and customer experience of product, collection, cart, and checkout pages.

● Use quantitative analytics and customer-behavior insights to recommend conversion improvements.

● Monitor and report the impact of implemented changes on conversion rate, revenue per visitor,

and related e-commerce performance indicators.

● Partner with marketing, design, e-commerce, and other stakeholders to prioritize and implement improvements.

● Translate analytical findings into clear, commercially focused recommendations and measurable actions.

Mandatory Skills Required

● 5+ years of direct-to-consumer e-commerce experience.

● Demonstrated success in improving e-commerce conversion performance.

● Solid experience with: E-commerce funnel analysis, Conversion rate optimization, A/B and multivariate testing, Analytics and conversion-tracking implementation,



Customer-behavior analysis and Campaign tracking using UTMs

● Hands-on experience improving UX/UI across: Product detail pages, Collection or category pages,

Cart experiences, Checkout journeys and Strong working knowledge of Shopify.

● Ability to diagnose Shopify theme and site-performance issues across browsers and devices.

● Experience with Liquid themes and Shopify Markets.

● Proficiency with Google Analytics 4 and Google Tag Manager.

● Experience with Microsoft Clarity or Hotjar.

● Working knowledge of Meta Pixel and Conversions API.

● Experience using an experimentation platform such as VWO, Convert, or Optimizely.

● Ability to measure and communicate the commercial impact of changes using conversion rate,

revenue per visitor, and related performance metrics.

● Strong cross-functional collaboration skills, with the ability to work effectively with marketing,

design, and e-commerce stakeholders.

Core Technologies

● Shopify; Shopify Plus experience is preferred.

● Liquid themes and Shopify Markets

● Google Analytics 4 (GA4)

● Google Tag Manager

● Microsoft Clarity or Hotjar

● Meta Pixel and Conversions API

● Campaign tracking using UTMs

● VWO, Convert, or Optimizely

● Figma

Nice to Have Skills

● Shopify Plus experience.

● Experience in beauty, skincare, or wellness e-commerce.

● Working knowledge of Figma.

● Google Analytics certification.

● CXL Conversion Optimization certification or training.

● Nielsen Norman Group UX certification or training.

● Shopify Partner credentials.

📌 Conversion Rate Optimization Specialist (Bengaluru)
🏢 VAYUZ Technologies
📍 Bengaluru