Position: Content Writing / Content Writing Executive

Department: Marketing

Location: Mumbai

Work Mode: Full-Time | In office Experience

Required: Minimum 4 years

Company Description Edulab is a global platform dedicated to experiential learning for students aged 15 to 29, offering international programs across more than 15 countries. The organization has delivered flagship initiatives such as the US Cultural Immersion Institute funded by the US State Department, the India–China exchange program, and the BRIC Internship program for the Belgium Government. Edulab’s committed team supports over 100,000 students annually, focusing on cultural awareness and international exposure to broaden perspectives.

Through programs like international internships, study abroad, gap year, and international volunteering, students are encouraged to live, learn, and engage with diverse communities. Local representatives in each country help ensure that participants gain meaningful insight into local culture and values while being supported throughout their experience.

Key Responsibilities  Write and edit blogs, articles, website pages, landing-page copy, social media captions, emailers and promotional content.

 Research topics and create accurate, original content tailored to the intended audience and brand voice.  Write SEO-friendly content using target keywords, search intent, clear headings and relevant internal links.

 Proofread content for grammar, clarity, consistency and factual accuracy.





 Coordinate with SEO and digital marketing colleagues to align content with campaigns and organic growth goals.

 Maintain a content calendar and deliver assignments within agreed timelines.

 Repurpose long-form content into social posts, emailers and other short-form formats.

 Review basic content performance metrics, such as page views, engagement and conversions, where available.

 Use AI tools responsibly for research and drafting, with human review and fact-checking before publication.

Educational Qualification

 Graduate degree in any discipline; English, Journalism, Mass Communication or Marketing is preferred.

Required Skills

 At least 3 years of experience in content writing, copywriting or content marketing.  Strong English writing, editing, proofreading and research skills.

 Ability to adapt tone and format for different audiences and platforms.

 Basic understanding of SEO, keywords, search intent, headings and internal linking.

 Familiarity with Google Docs or MS Word; exposure to Canva and a CMS such as Word press is an advantage.

 Ability to manage multiple assignments, incorporate feedback and meet deadlines.

 Writing portfolio or relevant work samples required.

Preferred Certification / Additional Advantage

 Preferred, not mandatory: a relevant content marketing or SEO writing course/certificate, such as HubSpot Academy Content Marketing to meet deadlines, and an interest in international education and cultural exchange.

📌 Content Writing Executive (Mumbai)
🏢 Edulab
📍 Mumbai