Role summary The Cluster Head is responsible for the complete running of a group of Value Gold branches in one region: branch operations, the branch teams, sales and local marketing. They spend most of the week travelling between branches and report on performance every week.

Value Gold Private Limited is a gold buying and financial services brand, a unit of CapsGold Group (est. 1901), growing across Telangana, Hyderabad and Andhra Pradesh.

Job title

Cluster Head

Department

Sales and Operations

Location

Base branch in the assigned cluster, with daily travel across it

Reports to

Head of Operations

Dotted line

Head of Marketing, for marketing activity and sales performance

Team

Typically 6–8 Branch Managers and their branch staff

Experience

4+ years, including team leadership

Travel

City clusters: every branch weekly. District clusters: every branch at least every two weeks

Employment

Full time, permanent

Key responsibilities

- Branch operations
- Run day-to-day operations at every branch in the cluster: opening and closing, cash, gold stock and customer documentation
- Make sure every branch follows company process for gold testing, valuation, KYC and payments
- Carry out surprise checks of cash and gold stock, and close audit findings on time
- Keep branches staffed, clean, secure and to brand standards
- Escalate security, fraud or compliance issues the same day
- Team leadership
- Lead the Branch Managers in the cluster and, through them, all branch staff
- Hire, onboard and train staff with HR; plan rosters and leave cover across branches
- Set monthly targets for each branch and each staff member, and review them one-to-one every month
- Coach teams on customer handling, valuation conversations and closing
- Handle performance and discipline issues with HR
- Sales
- Own monthly sales and gold purchase targets for the cluster and for each branch
- Track daily branch numbers and act within the week on any branch below target
- Improve walk-in conversion and bring back repeat customers
- Work with the telecalling team so every lead is called,



followed up and brought to a branch
- Build local relationships with businesses and community groups that send referrals
- Marketing
- Plan the cluster's monthly local marketing calendar with the Marketing team
- Run BTL activity: canopies, society and market activations, temple and festival events, pamphlets and local tie-ups
- Keep branch signage, branding and in-store material up to date
- Support digital campaigns: gather customer reviews, share local updates for social media, track leads by source
- Spend the cluster's marketing budget as approved and report cost per lead and cost per customer
- Report competitor offers and local customer insights
- Reporting and MIS
- Maintain daily sales and footfall reports for every branch
- Send a weekly cluster report: sales against target, footfall, leads and conversion, marketing activity and spend, audit points and staffing
- Prepare a monthly cluster review presentation for the Head of Operations and the Head of Marketing
- Keep a log of every branch visit with the actions agreed
- Spot trends in the data and recommend what to change
- New branch launches
- Support site checks, set-up and staffing for new branches in the cluster
- Run pre-launch and launch marketing with the Marketing team, and track each new branch to target
- Franchise branches
- Oversee sales performance and brand standards at franchise branches in the cluster
- Act as the day-to-day contact for franchise partners

How performance is measured

Measure

What it shows

Gold purchased (grams) and revenue, per branch and cluster

Sales against target

Walk-ins per branch

Footfall and local marketing pull

Lead-to-visit and visit-to-purchase conversion





Follow-up quality with the telecalling team

Marketing cost per lead and per customer

Value from local marketing spend

Audit score and open audit points

Process discipline and compliance

Branch visits completed against plan

Time in the field

Reports submitted on time and accurate

Reporting discipline

Staff retention and open positions

Team stability

New branch time to target

Launch execution

Qualifications and experience

Required

- Graduate in any discipline; an MBA or PG diploma in sales, marketing or retail management is a plus
- 4+ years in retail sales, branch operations or field sales
- At least 2 years leading a team, ideally across more than one branch, outlet or territory
- Hands-on experience running local marketing or BTL activity
- Strong reporting skills: MS Excel or Google Sheets (formulas, pivot tables, charts) and PowerPoint
- Fluent Telugu and English
- Own two-wheeler or four-wheeler and a valid driving licence; ready to travel daily within the cluster
- Lives in, or will relocate to, the cluster's base town

Preferred

- Experience in gold buying, gold loans, jewellery retail, NBFC or banking
- Has opened a new branch or turned around a weak one
- Works with a CRM or sales dashboard
- Basic knowledge of gold purity testing and valuation
- Hindi

Skills

- Team leadership: leads people across several sites, sets clear targets and follows up fairly
- Sales: reads the numbers quickly, finds why a branch is behind and fixes it
- Marketing: plans local campaigns and knows what each one brought in
- Reporting: produces accurate reports on time, turns data into clear recommendations, presents with confidence
- Integrity: handles cash, gold and customer data honestly
- Self-management: plans their own week and keeps to the visit schedule

What we offer

- A field leadership role in a growing brand backed by a group established in 1901
- Fixed salary plus performance incentive (band to be confirmed by HR)
- Travel allowance, mobile and laptop
- A clear path to State Head as the network grows

📌 Cluster Manager (Hyderabad)
🏢 Value Gold
📍 Hyderabad