Company: Khaitan India Limited

Position: Business Head – Sales (TN-01 Territory)

Location: Tamil Nadu (HQ: Chennai / Covering TN-01 Zone)

Industry: Consumer Electricals & Small Domestic Appliances

Experience Required: 14 – 16 Years

Employment Type: Full time

Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with extensive, proven channel sales leadership in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply. Applications from unrelated industries (e.g., FMCG, Telecom, Building Materials, Lighting-only, or Industrial Goods) will not be considered.

About the RoleKhaitan India Limited is hiring a high-impact, seasoned commercial leader as Business Head – TN-01. This role owns the complete business volume, market share expansion, and channel distribution network across the TN-01 operating territory. The ideal professional brings deep-rooted trade connections, distributor acquisition capabilities, and a consistent track record of driving primary and secondary sales in consumer electricals.

Key Responsibilities

- P&L; & • Revenue Ownership:

Drive overall top-line revenue, gross margins, and volume targets for Ceiling Fans, Geysers, and Home Appliances across the TN-01 zone.
- Distributor Network Architecture: Identify high-potential market white spaces, onboard financially sound super-stockists and direct distributors, and drive active coverage in Tier 1, 2, and 3 markets.
- Secondary Sales & • Retail Penetration:

Ensure steady counter throughput,



track secondary liquidation, maximize retail counter share, and prevent distributor inventory bottlenecks.
- Commercial Governance & • Credit Control:

Enforce disciplined trade credit policies, ensure timely collections, streamline claims settlement, and oversee distribution ROI.
- Field Team Leadership: Direct, mentor, and track Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and frontline sales personnel to meet defined monthly targets and KPIs.
- Trade Marketing & • Competitor Tracking:

Monitor trade schemes, dealer incentives, and pricing maneuvers from competitor brands; roll out effective counter-schemes and display drives.

Candidate Profile & Qualifications

- Experience: 14 to 16 years of solid channel sales and distribution management in Tamil Nadu trade markets.
- Industry Background: Core, uninterrupted background in Ceiling Fans, Geysers, and Home Appliances is non-negotiable.
- Preferred Companies: Direct experience in companies such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or equivalent peer brands.

Core Competencies:

- Proven capability in establishing and scaling dealer/distributor networks from the ground up.
- In-depth commercial and geographical familiarity with Tamil Nadu electrical trade clusters and key wholesale mandis.
- Native or working fluency in Tamil and English (working knowledge of Hindi is beneficial).
- High-caliber negotiation, relationship-building, and team management skills.

📌 Business Head – SalesOnly Candidates with Ceiling Fan, Home Appliances & LED Sales Background Apply (Tamil Nadu)
🏢 KHAITAN INDIA
📍 Tamil Nadu