Purpose/Objective

Team Member - Brand & Social is responsible for supporting branding activities by assisting in campaign execution, content preparation, and social media operations. Monitors basic metrics, verifies brand asset compliance, and ensures alignment with corporate guidelines to maintain consistent brand representation.

About Business:

AEL Corporate Services (AEL CS): AEL Corporate Services plays a pivotal role in managing essential corporate functions such as finance, insurance, and secretarial services at a group level for all Adani business units. By centralizing these critical operations, AEL CS ensures efficiency, standardization, and strategic alignment across the conglomerate. Its expertise in risk management, governance, and financial stewardship supports the Group's agile growth while maintaining compliance with global standards.

Through innovation and a commitment to excellence, AEL CS underpins the Adani Group’s vision of sustainable value creation and nation-building.

Job Purpose: Team Member - Brand & Social is responsible for supporting branding activities by assisting in campaign execution, content preparation, and social media operations. Monitors basic metrics, verifies brand asset compliance, and ensures alignment with corporate guidelines to maintain consistent brand representation.

*Key Responsibilities of Role

Brand Strategy Assistance:

Assist in the operational implementation of branding strategies by preparing groundwork such as research documentation, competitive analysis, and draft presentations & contributing actionable insights through secondary research.





Monitor campaign milestones and maintain detailed trackers to ensure branding activities align with pre-approved timelines and budgets by using tools like MS Excel for simplified report generation.

Content Preparation & Proofing:

Support the production of branding content by gathering essential materials, preparing drafts, and coordinating internal approvals & ensure adherence to predefined templates.

Review and proofread promotional content to eliminate discrepancies in grammar, tone, and brand consistency before final publishing & conduct preliminary audits for compliance against style guides.

Social Media Operations Support:

Manage the backend scheduling and uploading of social media posts, ensuring campaigns remain on track and deliver intended engagement while using scheduling tools like Buffer to streamline operations.

Track and report on post-performance metrics weekly, flagging any notable deviations from expected trends for managerial review.

Campaign Metrics Monitoring:

Assist in gathering performance data for ongoing branding campaigns, utilizing analytics dashboards provided by tools like Google Analytics for preliminary data synthesis.

Prepare first-level summaries of campaign outcomes, contributing raw inputs for detailed managerial analysis and highlight potential issues in alignment with expected KPIs.

Advertisement Placement Support:

Coordinate with agencies for the timely placement of advertisements across digital platforms,



ensuring alignment with initial plans & record details of campaign placements in detailed logs.

Monitor basic ad metrics like impressions and click rates, flagging inconsistencies and forwarding them to higher management for actionable decisions.

Brand Asset Verification:

Verify branding elements such as logos, taglines, and event collaterals for compliance with corporate guidelines & flag any deviations for corrections.

Assist in preparing standardized templates for consistent use in presentations, internal documents, and external communications.

Key Stakeholders - Internal:

Corporate Communications Team

Marketing Team

Digital Media Team

Content Development Team

Senior Management

Finance Department

Legal and Compliance Team

IT and Technology Support

Key Stakeholders - External:

Advertising Agencies

Creative Vendors

Social Media Platforms

Media Houses

Event Management Firms

Government Advertising and Media Regulatory Bodies

Brand Strategy Consultants

Digital Marketing Suppliers

*Qualifications and Experience

Educational Qualifications:

Bachelor's degree in mass communication, Advertising, Marketing, or a related discipline is required.

Certification in digital marketing or basic branding courses is advantageous.

Basic understanding of branding principles, content management, and analytics tools like Google Analytics or Canva is desirable for entry-level executional tasks.

Work Experience:

3-4 years of experience in social media operations, content creation, or branding support roles is required.

Hands-on experience with scheduling tools like Buffer or Hootsuite, basic graphic design, and preliminary campaign reporting is highly preferred for this position.

📌 Brand Specialist (Ahmedabad)
🏢 Adani Group
📍 Ahmedabad