About Valyx:

Valyx is a fintech startup building an AI-native B2B revenue platform focused on transforming Accounts Receivable operations. We replace fragmented, manual finance workflows with an intelligent operating system that helps finance teams automate collections, improve cash flow, and scale efficiently.

Role:

We are looking for a Growth Marketing & Partnerships Manager to build Valyx’s market presence and drive demand through a combination of account-based marketing (ABM), strategic partnerships, industry events, and digital thought leadership.

This role will focus on reaching the right enterprise accounts and decision-makers, building relationships with ecosystem partners, establishing Valyx’s presence at relevant industry conferences, and strengthening our credibility across digital channels.

On the digital front, the focus will be on organic discoverability, high-quality content, customer testimonials, case studies, and third-party review and analyst platforms such as G2 and Gartner.

The ideal candidate has experience marketing a B2B SaaS product, understands enterprise buying journeys, and can combine strategic thinking with hands-on execution to build a repeatable demand-generation engine.

Key Responsibilities:

1. Account-Based marketing & Demand Generation

- Develop and execute account-based marketing (ABM) strategies targeting high-value accounts, enterprise prospects, and relevant decision-makers.
- Work closely with Sales to identify target accounts, map buying committees, understand account priorities, and build targeted marketing programmes.
- Create account-specific campaigns, industry-focused messaging, and personalised outreach initiatives to engage prospective customers.
- Develop integrated campaigns across LinkedIn, email, content, and other relevant channels to support account engagement and pipeline creation.
- Build targeted campaigns around key industries, buyer personas, business challenges, and use cases relevant to Valyx’s solution.
- Track account engagement, marketing-qualified leads, sales meetings, and marketing-influenced pipeline.

2. Strategic Partnerships & Ecosystem Marketing

- Identify and build partnerships with complementary B2B SaaS companies, fintech players, industry associations, consulting firms, and relevant ecosystem partners.
- Develop joint marketing initiatives with partners, including co-branded content, webinars, roundtables, events, and targeted campaigns.
- Build relationships with industry influencers, communities, and relevant stakeholders to expand Valyx’s reach and credibility.
- Explore co-marketing opportunities, partner-led demand generation, referrals, and ecosystem-driven lead generation.
- Work with Sales and Leadership to identify strategic partnerships that can accelerate market access and business growth.
- Measure the effectiveness of partnership initiatives through engagement, qualified opportunities, and pipeline contribution.

3. Events, Conferences & Industry Presence





- Identify and prioritise relevant industry conferences, fintech events, CFO forums, finance leadership summits, and B2B SaaS events.
- Plan and execute Valyx’s participation in industry events through sponsorships, speaking opportunities, exhibition presence, networking, and targeted meetings.
- Organise smaller, focused initiatives such as executive roundtables, customer meetups, partner events, and invite-only discussions.
- Coordinate pre-event outreach, meeting scheduling, on-ground engagement, and post-event follow-ups in collaboration with Sales.
- Build a structured event calendar aligned with target accounts, industry priorities, and business objectives.
- Track event performance based on target-account engagement, meetings generated, qualified leads, and pipeline impact.

4. Content , SEO & Digital Thought Leadership

- Develop and execute an SEO-led content strategy to improve Valyx’s organic visibility for relevant Accounts Receivable, collections, cash flow, and finance automation topics.
- Plan and manage high-quality content, including blogs, whitepapers, industry reports, solution pages, and thought leadership articles.
- Build content around customer pain points, industry trends, product use cases, and the business outcomes delivered by Valyx.
- Develop customer testimonials, case studies, customer success stories, and other proof points that strengthen trust and support the sales process.
- Improve Valyx’s visibility across traditional search engines and AI-powered discovery platforms through relevant, credible, and well-structured content.
- Maintain a consistent presence across LinkedIn and other relevant professional channels to build brand awareness and engage target audiences.
- Work with internal subject matter experts, customers, and leadership to develop credible, insight-led content.

5. Review Platforms, Analyst Relations & Brand Credibility

- Build and manage Valyx’s presence across relevant third-party review platforms and industry directories, including G2 and Gartner-related platforms where applicable.
- Develop initiatives to encourage authentic customer reviews, testimonials, and feedback.
- Identify relevant analyst reports, industry listings, award programmes, and recognition opportunities that can strengthen Valyx’s market credibility.
- Ensure company profiles, product descriptions, and positioning are consistent across relevant platforms.
- Monitor brand mentions, customer sentiment, reviews, and competitor positioning to identify opportunities to improve visibility and reputation.

6.



Marketing Analytics & Sales Alignment

- Work closely with Sales to align marketing programmes with target accounts, sales priorities, and pipeline goals.
- Establish clear tracking for campaign performance, account engagement, partner contribution, event outcomes, and inbound demand.
- Use tools such as GA4, Google Search Console, CRM, LinkedIn, and marketing analytics platforms to measure performance.
- Monitor lead quality, conversion rates, campaign effectiveness, and marketing-influenced pipeline.
- Continuously refine marketing programmes based on performance data, customer insights, and feedback from the Sales team.

Key Result Areas (KRAs):

- Account-Based Marketing: Engagement and demand generation across priority accounts.
- Strategic Partnerships: Partner ecosystem development and partner-led demand generation.
- Events & Conferences: Industry presence, target-account engagement, and event-sourced opportunities.
- Content & SEO: Organic visibility, thought leadership, and high-intent inbound demand.
- Customer Advocacy & Brand Credibility: Testimonials, case studies, customer reviews, and third-party platform presence.
- Sales & Marketing Alignment: Contribution to qualified pipeline and revenue opportunities.

Must Have Qualifications:

6+ years of experience in B2B SaaS marketing, demand generation, growth marketing, or partnerships marketing.

- Experience marketing a B2B SaaS product, preferably in fintech, enterprise software, finance automation, or a related domain.
- Practical experience in account-based marketing, targeted demand generation, and sales-aligned marketing programmes.
- Experience planning and executing industry events, conferences, webinars, or executive networking initiatives.
- Strong understanding of SEO, content marketing, thought leadership, and organic demand generation.
- Experience creating or managing whitepapers, blogs, customer testimonials, case studies, and other B2B marketing assets.
- Familiarity with review and discovery platforms such as G2 and relevant Gartner platforms.
- Solid stakeholder management and communication skills, with the ability to work closely with Sales, Product, Leadership, customers, and external partners.
- Analytical mindset with experience tracking campaign performance, lead quality, and pipeline contribution.
- Ability to work independently in a startup environment, balancing strategy, execution, and experimentation.

Good to Have:

- Experience building marketing programmes for an early-stage Indian B2B SaaS startup.
- Existing relationships within the fintech, CFO, finance, or enterprise technology ecosystem.
- Experience with LinkedIn Sales Navigator, CRM platforms, marketing automation, and account intelligence tools.
- Experience in partner marketing, co-marketing, customer advocacy, or analyst relations.
- Understanding of enterprise finance workflows, Accounts Receivable, collections, and cash flow management.

📌 B Marketing & Partnerships Manager (Bengaluru)
🏢 Valyx
📍 Bengaluru