About ivoyant:

ivoyant is a software engineering and product company headquartered in Atlanta, with delivery teams in the US and India. We help companies connect systems that cannot talk to each other, modernize older applications, and automate manual work. We also build our own products: Koodisi, an integration platform, and Avikto, a case management platform for regulated teams.

We are building our marketing function and are hiring our first in-house marketer.

The role:

This is a hands-on role for an experienced B2B marketer. You will plan and run campaigns aimed at US companies, write the content for them, and manage the HubSpot setup that tracks the results. You will work with the US commercial team, our technical experts, an SDR who books meetings, and outside partners for SEO and paid campaigns.

The main measure of success is qualified leads that sales accepts and that turn into pipeline.

Reports to: Head of Commercial (US) Experience: 5–7+ years in B2B marketing Working hours: Overlap of at least 3–4 hours with US Eastern time on weekdays

What you will do

Plan and run campaigns

- Turn the target customer profiles, industries and sales priorities into campaign plans with a clear audience, offer, message and goal.
- Run a steady monthly campaign calendar across ivoyant services, Koodisi and Avikto.
- Build target account and contact lists and keep them clean, using enrichment tools such as Apollo, Clay or similar.

Write and produce content

- Write and edit campaign emails, landing pages, solution briefs, case studies, LinkedIn posts, webinar and event promotion, and sales material.




- Work with our technical team to turn their knowledge into clear, accurate content for business and IT buyers in the US.
- Keep website content current and build pages around the problems our buyers search for.

Own HubSpot

- Build and maintain lists, forms, landing pages, email workflows, lead scoring and lead routing.
- Keep lifecycle stages, consent and contact data accurate.
- Hand qualified leads to the SDR and sales on time, with the context they need.

Run paid LinkedIn campaigns

- Set up and manage account-based campaigns on LinkedIn: audiences, ad copy and creative, budget and conversion tracking.
- Test, review results and adjust.

Coordinate partners

- Brief and coordinate the outside SEO / answer-engine optimization partner and any campaign agency so their work matches our campaigns.

Report results

- Report monthly on account reach and engagement, conversion rates, MQL volume and quality, pipeline sourced or influenced, and cost per result.
- Recommend what to keep, change or stop.

What you bring

Required

- 5–7+ years in B2B demand generation, growth marketing or digital marketing, preferably for a technology or IT services company selling to enterprise or mid-market buyers.
- Excellent written English.



You can take technical or executive input and turn it into short, clear, accurate content for US readers. Please share two or three work samples with your application.
- Hands-on HubSpot Marketing Hub experience. You have built campaigns, workflows and reports yourself and can fix them when they break.
- Experience building target lists, running email campaigns and measuring results against pipeline, not only clicks and opens.
- Comfortable with GA4, spreadsheets, and design tools such as Canva or Adobe.
- Organized, reliable on follow-through, and able to work with a US team across time zones.

Preferred

- Paid LinkedIn campaign experience, including account-based targeting. Robust paid experience on another platform is acceptable if you can show it.
- Working knowledge of SEO and answer-engine optimization.
- Experience marketing integration, data, cloud or enterprise software.
- Experience with Clay, Apollo or similar enrichment tools.

What success looks like in the first 6 months

- A monthly campaign calendar is running, with clear audiences, offers and follow-up.
- HubSpot data is clean and leads reach sales and the SDR on time.
- Core content is in place for our two or three main offers: solution briefs, landing pages, an email sequence and LinkedIn content.
- At least one paid LinkedIn campaign has run, with results reported and changes made.
- Lead volume and quality are tracked monthly against agreed targets.

Compensation

Fixed salary plus a performance bonus tied to agreed lead and pipeline targets. Details will be discussed during the interview process.

📌 B Demand Generation Marketing Manager (Bengaluru)
🏢 Ivoyant
📍 Bengaluru