: In-House Ayurvedic Doctor - Content, Digital Health & Medical Affairs

Company: Baidyanath Ayurveda & Goodcare

Location: Kolkata (Corporate Office)

Qualification: BAMS (Mandatory); MD Ayurveda preferred

Experience: 3-4 years

Employment Type: Full-time

Department: Marketing & Branding

Key Responsibilities

1. Video, Reel & Digital Content Creation

- Participate in educational Instagram Reels, YouTube videos, short-form content, podcasts and expert-led wellness campaigns.
- Work with the creative and social media teams to develop engaging video concepts, scripts and talking points.
- Explain Ayurvedic ingredients, wellness concerns and healthy lifestyle practices in simple, relatable language.
- Be comfortable speaking on camera in Hindi and English.
- Support video shoots, interviews, live sessions and educational content initiatives.

2. SEO Content Development & Website Support

- Research, write and medically validate SEO-focused blogs, wellness articles and educational website content.
- Develop content around Ayurvedic herbs, ingredients, health concerns, preventive wellness and lifestyle management.
- Review product descriptions, ingredient benefits, FAQs and other medically relevant website information.
- Work with the SEO and content teams to improve the accuracy, depth and usefulness of website content.
- Support development of the Ayurveda knowledge portal planned for Goodcare.

3. Online Consultation & Consumer Engagement

- Support the development of a doctor consultation facility on the company website.
- Conduct online Ayurvedic consultations, subject to applicable registration,



telemedicine requirements and company-approved clinical protocols.
- Provide appropriate guidance on Ayurvedic wellness, product usage, precautions and lifestyle practices.
- Participate in scheduled online Q&A; sessions and educational webinars.
- Work with the D2C and Customer Support teams on medically relevant consumer queries and escalation protocols.

4. Medical Validation & Product Claims

- Review and validate health-related communication across websites, advertisements, social media, influencer scripts, product pages and promotional materials.
- Evaluate supporting clinical research and Ayurvedic literature for product and ingredient claims.
- Identify unsupported, misleading or potentially non-compliant health claims.
- Coordinate with R&D;, Regulatory and Legal teams wherever additional verification is required.
- Maintain an organised repository of clinical references, approved claims and scientific documentation.

5. Medical & Scientific Content Writing

- Develop original content for blogs, educational videos, product knowledge articles, FAQs and training materials.
- Convert complex scientific and Ayurvedic information into simple, consumer-friendly communication.




- Support medical content requirements for product launches and new campaigns.
- Review external agency and freelancer content for medical accuracy.
- Contribute to evidence-led storytelling for key Baidyanath and Goodcare products.

6. Product Development & Internal Training

- Provide medical and Ayurvedic inputs for new product concepts and ingredient selection.
- Support the Marketing and R&D; teams in understanding product benefits, traditional uses and relevant scientific evidence.
- Conduct product knowledge sessions for Marketing, Sales, E-commerce and Customer Support teams.
- Support expert interviews, educational workshops and consumer wellness initiatives.

Candidate Requirements

- BAMS degree from a recognised institution with valid skilled registration.
- MD Ayurveda will be an added advantage.
- Preferably 3-4 years of clinical, healthcare, Ayurvedic wellness or relevant industry experience.
- Strong knowledge of Ayurvedic herbs, ingredients and formulations.
- Excellent Hindi and English communication skills.
- Comfortable appearing on camera and creating social media content.
- Strong writing skills, including the ability to prepare blogs, video scripts and educational articles.
- Basic understanding of SEO content writing and digital marketing.
- Ability to review scientific studies and validate medical information.
- Comfortable conducting online consultations and interacting with consumers.
- Familiarity with healthcare advertising and professional ethics requirements.

📌 Ayurvedic Doctor (Kolkata)
🏢 Baidyanath
📍 Kolkata