WE’RE HIRING: AVP – ENTERPRISE SALES & REVENUE | TRAFASA SOURCE

Location: Kolkata / India

Experience: 10+ years in Enterprise B2B Sales

CTC: ₹10–15 LPA; negotiable for an exceptional candidate

Joining: Immediate / short-notice candidates strongly preferred

This is not a conventional sales-management job.

Trafasa is building a technology-led B2B procurement ecosystem, and Trafasa Source is designed to help enterprises make sourcing and procurement faster, smarter, more transparent and more effective.

We are looking for an exceptional AVP – Enterprise Sales & Revenue who can take ownership of building and scaling the revenue engine for Trafasa Source.

We are not looking for someone who only manages CRM reports, waits for marketing-generated leads or supervises a sales team.

We want a builder, hunter, closer and future sales leader.

Someone who can walk into a CXO or procurement leader's office, understand how the organisation currently buys, identify the commercial and operational problems in that process, quantify the opportunity for improvement, demonstrate relevant value and convert the organisation into a long-term paying customer.

YOUR MANDATE

You will own the enterprise sales journey for Trafasa Source—from market identification to acquisition, conversion, revenue, adoption, retention and expansion.

You will be expected to:

- Build the enterprise sales and revenue engine from the ground up.
- Personally prospect and open doors with CEOs, CFOs, CPOs, Procurement Heads, Purchase Heads, Supply Chain Heads and other senior decision-makers.
- Identify and prioritise the right ICPs, industries, accounts, buying personas and use cases.
- Build a high-quality target-account and opportunity pipeline instead of depending entirely on inbound leads.
- Understand a prospect's existing procurement workflow before proposing a solution.
- Diagnose procurement pain points involving sourcing, RFQs, vendor discovery, quotation comparison, approvals, negotiation, reverse auctions, visibility, cycle time, cost optimisation and supplier management.
- Conduct discovery meetings and consultative/value-based selling conversations.
- Translate Trafasa Source capabilities into measurable business outcomes instead of merely demonstrating product features.
- Run compelling enterprise demos and pilots linked to specific customer problems and success criteria.




- Build business cases and ROI/value propositions for prospective customers.
- Navigate multiple stakeholders and complex enterprise buying processes.
- Handle objections, commercial negotiations and closing.
- Convert pilots and opportunities into paid accounts and recurring revenue.
- Drive customer onboarding, adoption, retention, renewals, expansion and referrals.
- Build strategic relationships with customers instead of treating the sale as complete when the contract is signed.
- Develop referral, partnership and channel-led opportunities wherever commercially relevant.
- Create repeatable sales playbooks, discovery frameworks, objection-handling systems, pipeline discipline, forecasting and reporting.
- Capture structured Voice of Customer insights and work closely with Product and Marketing to continuously strengthen product-market fit, positioning and go-to-market execution.
- Identify gaps between what customers need and what the product currently delivers—without allowing product discussions to replace revenue accountability.
- Build, mentor and scale a high-performance enterprise sales organisation as the business grows.

WHAT SUCCESS LOOKS LIKE

Success will not be measured by the number of calls, meetings or presentations alone.

It will ultimately be measured through:

Qualified pipeline → Discovery → Demonstration/Pilot → Conversion → Paid Accounts → Revenue → Adoption → Retention → Expansion

We want someone who understands that a sales leader owns outcomes.

WHO WE WANT

You should have

✓ Minimum 10 years of enterprise B2B sales experience.

✓ Demonstrable experience selling directly to medium and large enterprises.

✓ Strong understanding of the procurement / purchase / sourcing process within enterprises.

✓ Proven ability to personally prospect, conduct discovery, negotiate and close.

✓ Experience dealing with CXOs, Procurement Heads, Purchase Heads, Supply Chain leaders and senior business stakeholders.





✓ Strong understanding of consultative, diagnostic, solution and value-based selling.

✓ Ability to create pipeline rather than merely manage leads generated by others.

✓ Ability to sell business outcomes and ROI rather than features.

✓ Strong commercial judgment and negotiation capability.

✓ Understanding of customer success, retention, expansion and account growth.

✓ High energy, exceptional communication skills, confidence and executive presence.

✓ Strong ownership mentality and comfort working in a founder-led, high-accountability environment.

✓ Ability to operate with speed, ambiguity and limited resources.

✓ Data-driven thinking with disciplined CRM, pipeline and forecasting practices.

Experience selling procurement technology, SaaS, ERP, supply-chain technology, B2B platforms, enterprise software, procurement services or adjacent solutions will be strongly preferred.

WHO SHOULD NOT APPLY

This role may not be suitable if you:

- primarily want to manage an existing sales team;
- depend heavily on inbound or marketing-generated leads;
- have limited experience personally closing enterprise customers;
- cannot demonstrate meaningful knowledge of enterprise procurement;
- prefer activity targets over revenue accountability; or
- are uncomfortable building systems and pipeline from scratch.

WHY TRAFASA?

This is an prospect to join Trafasa at a stage where the person coming in will not simply inherit a sales function.

You will help build it.

For the right person, this role offers the opportunity to become one of the key leaders responsible for taking Trafasa Source from early market adoption to a scalable enterprise business.

We are looking for someone who wants to create—not merely maintain.

If you believe you can build pipeline from zero, earn the confidence of senior procurement leaders, diagnose before you sell, close enterprise customers and build a revenue organisation around those successes, we would like to speak with you.

Apply through LinkedIn with specific evidence of enterprise accounts/revenue you have personally helped win.

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📌 AVP – Enterprise Sales & Revenue – Trafasa Source (Kolkata)
🏢 Trafasa
📍 Kolkata