Job Title

Assistant Vice President – Marketing South & East

Department / Division

Marketing

Position reports toHead - Sales & Marketing

External Interface (Enlist external agencies / authorities that you are required to deal with while discharging your duty)

- Vendors / Agencies

- Consultants

Minimum Qualification (i.e., education, training etc.)Post Graduation / MBA in Marketing Minimum Experience15+ years of Marketing experience and at least 4-5 years in a leading role

Special Skills/Attributes

(required to perform the job effectively)

- Should understand the current industry trends and must possess good negotiation skills
- Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively

Overall, Purpose/Objective Of the job Drives the marketing strategy and revenue maximization efforts

Key Responsibilities

(List of major responsibilities that you have, to achieve the key objectives)

- Lead end-to-end marketing for a premium residential tower launching shortly
- Drive the entire marketing cycle from launch to sales closure
- Manage and mentor a diverse team across pre-sales, digital marketing, CRM, and design
- Ensure brand positioning and marketing strategy align with high-ticket luxury residential projects

- Formulate an overall marketing strategy for the residential segment to increase the Sales and maximize revenues
- Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities
- Review and approve the Advertising and PR strategy,



assess the credibility and commercial feasibility and finalize the advertising and PR agencies
- Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved
- Collaboration & partnership with agencies for lead generation and augment walk-ins using digital marketing
- Strategize in terms of marketing strategy and positioning for the residential project.
- Defining brand vision for residential projects. Creating brand imagery and communication guidelines including creatives, logo, brand positioning etc.
- Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying for all centres; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardisation and periodical review mechanism across projects.
- As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify recent revenue streams/ available, new marketing initiatives that could be launched.
- Develop marketing strategy for digital medium including creation of websites.




- National level tie ups and media buy with various digital medium – google, Facebook, YouTube etc.
- Team Size: 8 direct reports including, Presales team, Digital & Marketing team (3 members), Graphic Designer specialist

Search Engine Optimization (SEO) Implementing Of on Page Elements like the below:

- Optimizing footer links

- Meta tags changes

- Heading tags changes

- Images optimization
- Checking the broken links & verification

- Site map creations

- Optimizing the content
- Maintaining of minimum keyword density in each page

- Improving internal linking structure
- Execution & monitoring of the entire on page
- off page optimization activities as per the defined internal processes. Search Engine Marketing (SEM) Creation of campaign & implementing the below

- Campaign creation & optimization in Google AdWords & Microsoft ad centre

- Creation of ads

- Improving the quality score

- Keywords research

- Ad group optimization
- Targeting in your specified locations
- Managing of MCC Accounts to clients
- Changes & improvements done as per the requirements

- Web Analytics: Generating analytic basic & advanced reports as per the requirements like:
- Generating detailed statistics about the visits, avg time, bounce rate etc to a website using Google analytics & crazy egg tools
- Generating basic & custom reports as per the requirements
- Analysing the goals of the website
- Analysing &

overview of traffic sources

- Preparation of MIS Reports

- Budget Estimation

📌 Assistant Vice President - Marketing Residential (South & East) (Bengaluru)
🏢 Phoenix
📍 Bengaluru