Location: Synthite Kolenchery

Experience: 2–4 years

Employment Type: Full-time

Education: Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, Advertising, or a related field

Role Overview

We are looking for an Assistant Brand Manager who can combine strategic thinking, creative judgment, analytical ability, and strong execution. This is a broad, hands-on role involving brand building, marketing strategy, product launches, agency and vendor coordination, digital channels, events, shoots, retail outlets, and cross-functional project management.

The ideal candidate should be comfortable working in a quick-moving setting where priorities evolve frequently and something new comes up every day. They should be able to bring structure to ambiguity, manage multiple projects simultaneously, and take ownership from idea to execution.

Key Responsibilities

- Contribute to the development and execution of marketing and brand strategies for Paul & Mike chocolates
- Translate business and brand objectives into clear campaigns, content plans, product launches, retail activations, and channel initiatives.
- Coordinate with creative, digital, performance marketing, PR, influencer, and other external agencies to ensure timely, high-quality delivery.
- Develop clear briefs, evaluate creative work, provide actionable feedback, and ensure all communication remains consistent with the brand strategy.
- Manage projects across multiple stakeholders, including recent product launches, packaging development, campaigns, photoshoots, events, collaborations, and retail activations.
- Coordinate product and campaign shoots, including briefing photographers, stylists, videographers, agencies, and internal teams.
- Manage relevant brand channels and ensure communication is adapted effectively for social media, websites,



e-commerce, quick commerce, retail, and marketplaces.
- Manage and update Shopify and Wix websites, including product listings, banners, collections, landing pages, offers, and basic content changes.
- Understand performance marketing strategies and terminology, including reach, impressions, CPM, CPC, CTR, conversion rate, CAC, ROAS, attribution, retargeting, and A/B testing.
- Review campaign performance and customer or sales data to identify insights, evaluate effectiveness, and recommend improvements.
- Manage Exclusive Brand Outlets (EBOs), including marketing calendars, store communication, visual merchandising, activations, launches, and coordination with store teams.
- Identify, onboard, brief, and manage vendors while ensuring adherence to timelines, quality standards, and approved budgets.
- Coordinate closely with sales, product development, production, packaging, e-commerce, retail, finance, and supply chain teams.
- Track project timelines, dependencies, approvals, budgets, and deliverables to ensure smooth execution.
- Monitor consumer behaviour, category developments, competitor activity, cultural trends, platform changes, and emerging marketing formats.
- Maintain clear documentation and regularly report on project status, marketing performance, learnings, and next steps.

Candidate Requirements

Experience

- At least two years of relevant experience in brand management, marketing, advertising, communications,



e-commerce, retail, or a related role.
- Experience in FMCG, food and beverage, consumer brands, lifestyle, retail, or D2C businesses is preferred.
- Demonstrated experience managing multiple projects, agencies, vendors, or cross-functional stakeholders.
- Exposure to product launches, campaigns, events, shoots, e-commerce, or retail marketing will be an advantage.

Skills and Knowledge

- Strong understanding of marketing strategy, brand positioning, consumer communication, and campaign development.
- Good creative sensibility and the ability to assess copy, design, photography, video, packaging, and retail communication.
- Working knowledge of Shopify
- Understanding performance marketing platforms, terminology, campaign structures, and measurement.
- Strong project management and stakeholder management skills.
- Ability to interpret campaign, channel, customer, and sales data and convert it into practical recommendations.
- Excellent written and verbal communication skills
- Strong presentation, briefing, documentation, and organisational abilities.
- Proficiency in Microsoft Excel or Google Sheets and PowerPoint or Google Slides.

Temperament

- Comfortable dealing with ambiguity, changing priorities, and new challenges.
- Highly organized and capable of managing several projects simultaneously without losing attention to detail.
- Proactive, resourceful, and willing to take ownership beyond a narrowly defined .
- Able to balance strategic thinking with hands-on execution.
- Strong analytical horsepower combined with sound creative judgment.
- Comfortable asking questions, challenging assumptions, and making well-reasoned recommendations.

If you are interested please send your resume to [email protected]

📌 Assistant Marketing Manager (Kochi)
🏢 Paul And Mike Chocolates
📍 Kochi