Primary responsibilities

1. Category Strategy & P&L; Ownership

 Own the category P&L; on LimeRoad: GMV, NMV, CM1/CM3, ASP and inventory health, in line with the LimeRoad Online + Omni business plan.

 Build the annual, seasonal and event-wise category plan (sales, margin, options, vendor mix) and cascade it to sub-category targets.

 Define the category’s mix across V-Mart own assortment on LimeRoad, external marketplace vendors and One-Click (endless aisle) orders from stores.

2. Range Planning

 Build the seasonal range architecture by sub-category, price band, fabric, fit, colour and occasion,

anchored to an accessible value price ladder.

 Plan option counts, launch calendar and regular new-arrival drops, including festive, wedding, back-to-college, summer and winter events.

 Identify range gaps by benchmarking marketplaces and trend signals (search data, social media,

influencer content); close gaps through external vendors or V-Mart private label.

 Work with V-Mart Merchandising category heads and design leads to pick online-exclusive and Gen-Z styles from the V-Mart / LR range.

3. Assortment Planning & Catalogue Health

 Decide breadth and depth by sub-category: live options, size curves, colour spread and broken-size thresholds; delist non-performers on time.

 Run OTB and replenishment of winning styles for own inventory; plan stock commitments and SKU coverage with SOR vendors.

 Use regional demand (metro vs Tier II), search and zero-result queries to tune the assortment for regional relevance.

 Ensure catalogue quality: correct attributes and tags (including AI-led tagging), size charts, imagery and product content, with catalogue and content teams.

4. Vendor Management

 Identify, evaluate and onboard new vendors and brands, prioritizing trend-led, higher-ASP selection that adds breadth V-Mart stores do not stock.

 Negotiate commercials: commission/margin, SOR or outright terms, pricing, discount funding,





marketing/ad contribution and payment terms.

 Manage vendors through a scorecard (fill rate, dispatch SLA/OTIF, cancellations, quality and return rates, catalogue completeness) and hold regular business reviews.

 Grow key vendors into strategic partners through joint business plans, exclusive capsules, event participation and stock commitments.

 Ensure vendor compliance with quality, packaging, labelling and listing guidelines, working with QA.

5. Pricing, Promotions & Site Merchandising

 Set price architecture and discount strategy by sub-category; track competitor pricing and protect margin.

 Plan sale events, offers and coupons with Marketing, and ensure stock and vendor readiness for big events.

 Own on-site visibility for the category: home and category page curation, collections, banners,

search ranking and notification inputs.

 Track the funnel (impressions, CTR, PDP views, add-to-cart, conversion) and take corrective action.

6. Inventory, Returns & Fulfilment

 Monitor sell-through, ageing and DOI; drive markdown and liquidation decisions for own and vendor stock.

 Reduce returns and RTO through better size/fit information, content, quality checks and vendor action; support prepaid adoption.

 Coordinate with SCM, fulfilment and One-Click teams on availability, dispatch timelines and online exposure of store-network inventory.

7. Analytics, Reporting & Team

 Run daily, weekly and monthly category dashboards and share explicit, actionable insights with leadership.





 Feed demand signals and trend intelligence back to V-Mart and LimeRoad Offline merchandising.

 Lead, coach and review the category team; work closely with Marketing, Tech/Product, Catalogue, Finance, SCM and QA.

Education:

Must-Have

 Graduate in any discipline, plus MBA / PGDM (Retail, Marketing or Fashion Management) or a

Fashion Management degree from NIFT / Pearl or equivalent.

Good-to-Have

 NIFT Fashion Management Studies (FMS) or Fashion Technology background.

 Certification in business analytics, e-commerce or digital marketing.

Experience:

Must-Have

 7–10 years in fashion category management, buying or merchandising, with at least 3–4 years in online fashion e-commerce or marketplace.

 Proven ownership of an online category P&L;, range and assortment plans, and marketplace vendor management.

 Experience in value or mid-market fashion and with Tier 2+ customers.

Good-to-Have

 Hands-on experience in the specific category being hired for.

 Exposure to Gen-Z / trend-led fashion, SOR or consignment models, private label development, and omnichannel or endless-aisle programmes.

Required Skills:

Must-Have

 Range and assortment planning: OTB, option planning, size and price architecture, sell-through management.

 Strong grasp of e-commerce metrics (GMV, NMV, CM1/CM3, ASP, AOV, CTR, conversion,

returns/RTO) and P&L; drivers.

 Vendor sourcing, negotiation and relationship management.

 Sharp trend sense and product eye for the category; customer-first thinking.

 Advanced Excel; data-driven decision-making; clear communication in English and Hindi.

 Leading a small team and working across functions under tight timelines.

Good-to-Have

 SQL, Power BI / Tableau or similar analytics tools.

 Understanding of catalogue, search and on-site merchandising tools; familiarity with AI-led tagging and content tools.

📌 Assistant Manager - Category management (Limeroad) (Gurugram)
🏢 V-Mart Retail
📍 Gurugram