Company Description BL Lifesciences Pvt Ltd, part of the 75-year-old BL Group of Companies, has been a key player in the medical devices industry since 1984. The company is widely recognized as one of India’s leading manufacturers and distributors of disposable devices used in Anesthesia, Critical Care, Cardiovascular Surgery, Interventional Procedures, Dialysis, and Respiratory Care. With over three decades of specialized experience, BL Lifesciences focuses on Cardiovascular Surgery, Cardiac Anesthesia, Critical Care, Interventional Cardiology, and Blood Banking.

The organization is committed to delivering advanced, modernized devices that support healthcare providers and foster long-term professional relationships. Its strong presence in the medical field positions the company as a trusted partner to the global medical fraternity.

Role Description This full-time Area Sales Manager – Medical Devices role is based in Ahmedabad and follows a hybrid work model, combining on-site client visits and office meetings with some work-from-home flexibility.

The Area Sales

Manager will be responsible for achieving sales targets for disposable medical devices within the assigned territory, managing key hospital and healthcare accounts, and expanding market share through effective territory planning. Day-to-day activities include identifying and developing new business opportunities, conducting product demonstrations, and engaging with physicians, surgeons, anesthetists, and procurement teams to drive product adoption. The role involves monitoring competitor activity,



preparing sales forecasts and reports, coordinating with internal teams for timely supply and customer support, and ensuring compliance with company policies and industry regulations.

The Area Sales

Manager will also participate in conferences, workshops, and training programs to stay updated on product advancements and market trends.

- Proven experience in medical device sales, preferably in Anesthesia, Critical Care, Cardiovascular Surgery, Interventional Cardiology, Dialysis, or related domains.
- Strong skills in territory management, key account management, and relationship building with healthcare professionals and hospital decision-makers.
- Ability to conduct effective product presentations, demonstrations, and clinical discussions with diverse stakeholders.
- Competence in sales forecasting, reporting, and use of basic sales/CRM tools to track activities and outcomes.
- Excellent communication, negotiation, and interpersonal skills, with a customer-focused and ethical approach to selling.
- Bachelor’s degree in life sciences, biomedical engineering, pharmacy, business, or a related field; an MBA or equivalent qualification is an advantage.
- Comfort with a hybrid work arrangement in Ahmedabad, including regular field travel within the assigned territory.
- Solid self-motivation, time management, and the ability to work independently while collaborating effectively with cross-functional teams.
- Knowledge of local healthcare market dynamics and familiarity with hospital procurement processes will be

📌 Area Sales Manager-Medical Devices (Ahmedabad)
🏢 B L Lifesciences
📍 Ahmedabad