Company: Khaitan India Limited

Position: Area Sales Manager – Sales (Chennai & Surrounding Belt)

Location: Chennai, Tamil Nadu

Industry: Consumer Electricals & Small Domestic Appliances

Experience Required: 10 – 12 Years

Employment Type: Full time

Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with dedicated, hands-on channel sales experience in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply. Candidates from FMCG, Paints, Building Materials, Telecom, Lighting-only, or Industrial segments will not be considered.

About the RoleKhaitan India Limited is hiring a motivated, on-ground sales leader as Area Sales Manager – Chennai. This role is responsible for driving revenue, expanding the retail touchpoint footprint, appointing and managing distributors, and delivering primary and secondary targets for Ceiling Fans, Geysers, and Home Appliances across the Chennai territory.

Key Responsibilities

- Revenue & Sales Target Achievement: Own and achieve monthly, quarterly, and annual primary and secondary sales targets across Ceiling Fans, Geysers, and Home Appliances in Chennai and adjacent suburban clusters.
- Distributor Network Expansion: Actively identify, evaluate, and appoint new, creditworthy stockists and distributors to plug coverage gaps and strengthen wholesale distribution.
- Secondary Sales & Retail Extraction: Drive counter share and visibility in major electrical retail counters, modern trade outlets,



and wholesale hubs (e.g., Sowcarpet, Ritchie Street, Guindy, suburban markets).
- Channel Partner Relationship Management: Track distributor stock turnover, streamline order replenishment, resolve billing or claims queries promptly, and ensure healthy distributor ROI.
- Frontline Team Supervision: Lead, mentor, and monitor daily route plans (beat plans), counter calls, and target achievement of Territory Sales Officers (TSOs) and Field Sales Executives.
- Market Intelligence & Trade Schemes: Track competitor pricing, new product rollouts, and trade schemes from competitor brands; implement localized counter-promotions and display drives.

Candidate Profile & Qualifications

- Experience: 10 to 12 years of hands-on channel sales experience handling the Chennai trade market.
- Industry Background: Core background in Ceiling Fans, Geysers, and Home Appliances is mandatory.
- Preferred Companies: Current or previous experience at leading brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or direct industry peers.

Core Competencies:

- Proven capability in distributor network onboarding, dealer network expansion, and market mapping.
- In-depth knowledge of Chennai’s key electrical retail pockets, dealer dynamics, and wholesale channels.
- Fluency in Tamil and English (working proficiency in Hindi is an advantage).
- Strong commercial discipline, pipeline management, and team leadership skills.

📌 Area Sales Manager (ASM) – Chennai | Only Candidates with Ceiling Fan, Home Appliances & LED Sales Background Apply
🏢 KHAITAN INDIA
📍 Chennai