You will own Avvatar's paid acquisition engine end to end – driving profitable D2C revenue on Google and Meta while building brand reach for launches, campaigns and creator collaborations. You will turn spend into measurable growth: lower CAC, higher ROAS and a stronger repeat base.

Key responsibilities

Performance marketing (Google & Meta)
Plan, launch and optimise campaigns across Google Ads (Search, Shopping, Performance Max, YouTube, Demand Gen) and Meta (Facebook, Instagram – prospecting, retargeting, Advantage+).
Own monthly media plans and budgets; allocate spend by channel, SKU and region to hit revenue, CAC and ROAS targets.
Run structured A/B tests on creatives, audiences, bidding, landing pages and offers; scale winners rapid.
Build full-funnel journeys – awareness to purchase to repeat – with audience segmentation, lookalikes and remarketing.

Branding & campaigns
Plan paid amplification for brand campaigns, product launches, sponsorships and festive moments (e.g., Diwali, sale events).
Run reach, video-view and awareness campaigns on YouTube and Meta, and measure brand lift.




Amplify influencer and creator content through partnership ads (Meta) and YouTube.

Analytics & reporting
Own tracking: GA4, Meta Pixel and Conversions API, Google Tag Manager, UTM hygiene.
Publish weekly and monthly dashboards on spend, CAC, ROAS, CTR, CVR, AOV and cohort repeat.

Must-have skills & experience
3–5 years in performance marketing, ideally at a D2C, FMCG, nutrition, wellness or consumer brand.
Hands-on with Google Ads and Meta Ads Manager.
Proven record of scaling revenue while holding or improving CAC and ROAS.
Experience running brand and awareness campaigns alongside conversion campaigns.
Robust with GA4, GTM, Meta Pixel / CAPI and attribution basics.
Sharp eye for ad creative – knows what makes a thumb-stopping hook.
Graduate in any discipline; MBA in Marketing is a plus.

Positive to have
Experience with Amazon Ads, Flipkart Ads or quick commerce ads (Blinkit, Zepto, Instamart).
Exposure to influencer / creator marketing and partnership ads.

📌 Performance Marketing Manager Mumbai
🏢 Avvatar India
📍 Mumbai