We are looking for an experienced Performance Marketing Manager / Meta Ads Specialist to take ownership of paid customer acquisition for our growing D2C consumer products business.

This is a hands-on performance role focused primarily on Meta Ads, e-commerce sales, CAC, ROAS and scaling .

This is NOT a social media posting, SEO or general digital marketing position.

What you will own
Meta/Facebook/Instagram Ads
Campaign strategy and daily optimisation
Creative testing and scaling
D2C e-commerce acquisition
Pixel and Conversion API tracking
Retargeting and prospecting
Funnel optimisation
CAC / CPA / ROAS analysis
Website purchase campaigns
Scaling winning campaigns
Coordination with video editors/content creators for performance creatives
Daily and weekly performance reporting




3+ years hands-on Meta Ads experience
Proven D2C/e-commerce advertising experience
Experience managing meaningful monthly ad budgets
Robust understanding of CAC, ROAS, AOV and conversion rate
Experience with Meta Pixel and CAPI
Ability to analyse creatives, not just campaign settings
Experience scaling campaigns while maintaining profitability
Solid understanding of COD/RTO challenges in Indian e-commerce

Solid preference
Kitchen appliances
Home appliances
Consumer products
D2C brands
High-ticket products
WooCommerce/Shopify businesses

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Senior Performance Marketing Manager Meta Adsc E Commerce Gujarat
🏢 Abhi Jalar
📍 Gujarat