Job Title : Meta Ads Executive

Location : Jaipur

Job Type : Full-Time

Experience : 1+ Year (D2C Brands Only)

Industry Preference : Skincare / Wellness / Fashion / Jewellery

About The Wellness Shop

The Wellness Shop is a rapid-growing D2C beauty and personal care brand offering safe, effective, and result-driven skincare, haircare, and wellness products. We are aggressively scaling across digital channels and are looking for a performance-driven Meta Ads Executive to own and grow our paid social revenue.

Role Overview

We are looking for a hands-on and result-oriented Meta Ads Executive who has experience managing and scaling Meta Ads campaigns for D2C brands. You will be responsible for end-to-end Facebook & Instagram Ads management, marketing budget handling, and supporting performance growth with clear accountability on ROAS, CPA, and revenue targets.

Key ResponsibilitiesMeta Ads Management

- Plan, execute, and optimize Meta Ads campaigns across Facebook, Instagram, Reels, Stories, Catalog Ads, Retargeting, and Conversion Campaigns
- Manage monthly marketing budgets efficiently with accountability on ROAS and CPA
- Build and optimize campaign structures for better performance and scalability
- Identify audience gaps, retargeting opportunities, and competitor ad strategies
- Support seasonal sales, festive campaigns, and promotional activities
- Run A/B tests on creatives, ad copies, audiences, landing pages, and bidding strategies





Budget & Performance Management

- Handle and optimize Meta Ads budgets effectively
- Track and report daily, weekly, and monthly performance metrics — CTR, CPC, CPM, CPA, ROAS, Conversion Rate, and Revenue
- Prepare performance reports with actionable insights and recommendations
- Focus on maximizing ROI across campaigns

Team Coordination

- Coordinate with creative, content, and design teams for high-performing ad creatives
- Assist in campaign execution and task management
- Share data-backed creative inputs for campaign improvement

Required Skills & Qualifications

- Bachelor’s degree in Marketing, Business Administration, or related field
- 1+ year of hands-on Meta Ads experience in D2C brands
- Prior experience in Skincare, Wellness, Fashion, or Jewellery brands preferred
- Basic understanding of Conversion Ads, Catalog Ads, Retargeting, and Scaling Campaigns
- Hands-on experience with Meta Ads Manager, Meta Pixel, and GA4
- Good Excel / Google Sheets proficiency
- Analytical mindset with data-driven decision-making ability
- Good communication and coordination skills

Application Question(s)

- How much experience do you have in Meta Ads?
- What is your expected CTC in LPA?
- What is your notice period?
- What is your current CTC in LPA?

Work Location : In person

Pay: ₹200,000.48 - ₹300,000.66 per year

Work Location: In person

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