JD: Performance Marketing Manager. Experience: 9 to 10 yrs Location: Thane

Role Overview : Key Responsibilities

Paid Media Strategy & Execution

- Plan, launch, and scale performance marketing campaigns across:

- Meta Ads (Facebook & Instagram)

- Google Ads (Search, Display, YouTube)

- Amazon Ads (Sponsored Ads, DSP)

- Flipkart Ads

- ü D2C platforms (Shopify or custom website)

Budget Management & Profitability

- Manage and allocate budgets across channels to maximize ROAS and profitability
- Monitor and optimize CPA, CAC, and contribution margins
- Ensure efficient scaling of high-performing campaigns

Conversion Tracking & Analytics

- Set up and manage tracking systems using tools like:

- Google Tag Manager (GTM)

- Google Analytics (GA4)

- Meta Pixel

Ensure accurate tracking of key events :

- Add to Cart
- Checkout
- Purchase
- Analyze funnel performance and identify drop-off points

D2C Funnel Optimization

- Optimize landing pages, checkout flow, and user journey
- Improve conversion rates through data-backed decisions
- Work on reducing cart abandonment and increasing AOV

Marketplace Ads Management

- Manage and optimize advertising on:

- Amazon Ads (Sponsored Products, Brands, Display)

- Flipkart Ads

- Track performance metrics like TACoS, ACOS, and organic uplift





Retargeting & Customer Lifecycle

- Plan and execute retargeting strategies across platforms

- Create audience segments (lookalikes, custom audiences)

- Improve repeat purchases and customer retention

- Plan and execute campaigns for:

- WhatsApp marketing (abandoned cart, COD confirmation)

- SMS/text campaigns

- Drive engagement, retention, and repeat sales

A/B Testing & Experimentation

- Continuously test ad creatives, copies, and landing pages
- Optimize performance based on test results

Data Analysis & Reporting

- Track and report key KPIs:

- ROAS, CPA, Conversion Rate, Revenue

- Generate actionable insights to improve campaign performance

Competitor & Market Analysis

- Monitor competitor strategies, pricing, and ad creatives
- Identify current growth opportunities and channels

Key Skills & Requirements

- Hands-on experience in Meta Ads, Google Ads, Amazon Ads, Flipkart Ads
- Strong understanding of conversion tracking & analytics tools (GTM, GA4)
- Experience in D2C performance marketing & funnel optimization
- Data-driven mindset with strong analytical skills
- Ability to manage large budgets and scale campaigns profitably

Work Location: In person

📌 Assistant Manager / Senior Executive Performance Marketing (Sriperumbudur)
🏢 Tracky by Drstore Healthcare India
📍 Sriperumbudur