Deputy Manager - B2B Marketing, E-commerce & FPO Project Management

Company: Vanproz Agrovet LLP

Department: Business Development & Regenerative Agriculture

Location: Head Office, Bhopal, Madhya Pradesh

Employment Type: Full time

Reporting To: Founder / Director - Business Development

Salary : Negotiable (Based on qualifications and experience, CTC-5-6 lakhs)

About Vanproz Agrovet

Vanproz Agrovet LLP is a regenerative agriculture company developing innovative soil restoration technologies, specialty plant nutrition products, and potassium humate-based solutions. The company works with farmers, FPOs, agri-input distributors, and institutional partners to improve soil health, increase farm productivity, and promote sustainable agriculture.

Position Summary

Vanproz Agrovet is seeking a dynamic and result-oriented Deputy Manager - B2B Marketing, E-commerce & FPO Project Management to lead business development, digital sales, and execution of a large-scale soil restoration program involving 55 Farmer Producer Organizations (FPOs) across Madhya Pradesh.

Key Responsibilities

1. B2B Marketing & Business Development

Develop and execute B2B marketing strategies for Vanproz products.

Expand dealer, distributor, and institutional customer network.

Generate business from agri-input companies, FPOs, NGOs, CSR projects, and government organizations.

Prepare business proposals, quotations, and presentations.

Participate in exhibitions, buyer-seller meets, and industry events.

Achieve monthly and annual sales targets.

1. E-commerce Business Management

Manage B2B and D2C e-commerce operations.

Coordinate product listings, pricing, promotions, and inventory.





Optimize online product visibility and customer experience.

Monitor sales analytics and prepare performance reports.

Coordinate with logistics and customer support teams.

Develop digital marketing campaigns with the marketing team.

1. FPO Soil Restoration Project Management

Coordinate implementation of the soil restoration project across 55 FPOs in Madhya Pradesh.

Develop annual implementation plans and project timelines.

Liaise with FPO CEOs, government departments, NGOs, and partner organizations.

Organize farmer training programs, demonstrations, and awareness campaigns.

Monitor product distribution and field activities.

Track project KPIs including: o

Farmer coverage

o

Soil testing

o

Demonstration plots

o

Product adoption

o

Crop performance

o

Carbon farming initiatives

Prepare project progress reports for management and funding agencies.

1. Stakeholder Management

Build strong relationships with FPOs, distributors, institutional buyers, and government officials.

Identify new collaboration opportunities.

Support grant proposals and CSR partnerships.

Represent Vanproz in meetings and technical workshops.

1. Reporting & MIS

Maintain CRM and sales databases.

Prepare monthly sales and project reports.





Analyze market trends and competitor activities.

Monitor project budgets and resource utilization.

Qualifications : MBA (Marketing/Agri-Business/Rural Management) or

B.Sc./M.Sc. Agriculture with MBA preferred.

Minimum 4-7 years of experience in: o

B2B Sales

o

Agribusiness

o

E-commerce

o

FPO Management

o

Project Management

Required Skills : Strong B2B marketing and sales skills

Experience working with FPOs and farmer organizations

Knowledge of regenerative agriculture and soil health

Digital marketing and e-commerce management

Excellent communication and negotiation skills

Leadership and team management

Project planning and execution

MS Office, Excel, PowerPoint, and CRM software

Willingness to travel extensively across Madhya Pradesh

Key Performance Indicators (KPIs)

Annual B2B sales growth

Number of new distributors/institutional customers onboarded

Growth in e-commerce sales

Successful implementation across 55 FPOs

Number of farmers engaged and trained

Project milestone completion

Customer retention and satisfaction

Timely reporting and documentation

What We Offer

Opportunity to work with an innovative regenerative agriculture company.

Exposure to large-scale soil restoration and climate-smart agriculture projects.

Leadership role in expanding Vanproz Agrovet's business across Madhya Pradesh.

Career growth in agribusiness, sustainability, and rural development.

Performance-based incentives in addition to salary (as applicable).

Contact

Pay: ₹500,000.00 - ₹1,263,668.57 per year

Work Location: In person

📌 Sr. Executive/deputy Manager-2 Positions (Bhopal)
🏢 Vanproz Agrovet India
📍 Bhopal