Job Description - Performance Marketing Specialist (US & UK Markets) - AEC Industry Position: Performance Marketing Specialist

Location : Surat / Pune (On-site) Experience : 2-5 Years Department : Marketing

About the Role

Key Responsibilities

- Plan, execute, and optimize paid marketing campaigns across:

- Google Ads

- LinkedIn Ads

- Meta Ads (Facebook & Instagram)

- YouTube Ads

- Generate qualified B2B leads for AEC services in the US and UK markets.

- Create and manage lead generation funnels, landing pages, and conversion strategies.

- Monitor campaign performance and continuously improve ROI, CPL, and conversion rates.

- Conduct audience research, competitor analysis, and market research for the US and UK regions.

- Work closely with the sales and business development teams to align marketing efforts with revenue goals.

- Track, analyze, and report campaign performance using:

- Google Analytics 4 (GA4)

- Google Tag Manager (GTM)

- Looker Studio

- CRM platforms

- Perform A/B testing on ad creatives, landing pages, and campaign strategies.

- Manage marketing budgets effectively and maximize return on ad spend (ROAS).

- Stay updated with the latest digital marketing trends, algorithms, and industry best practices.

Required Skills & Qualifications





- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in Performance Marketing or Digital Marketing.
- Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.
- Strong understanding of lead generation and B2B marketing.
- Experience targeting international markets, especially the US and UK.
- Proficiency in Google Analytics, GTM, and campaign tracking tools.
- Strong analytical and reporting skills.
- Excellent communication and collaboration abilities.

Preferred Qualifications

- Experience working with Architecture, Engineering, and Construction (AEC) companies.
- Understanding of BIM, CAD, Engineering Design, Construction Documentation, or related AEC services.
- Experience in marketing professional services to architects, engineers, contractors, and construction firms.
- Knowledge of account-based marketing (ABM) and LinkedIn lead generation strategies.

What We Offer

- Competitive Salary
- Performance-Based Incentives
- Growth opportunities Opportunities
- International Exposure (US & UK Markets)
- Collaborative and Learning-Oriented Work Environment

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Surat)
🏢 collective aec
📍 Surat