- Plan and execute paid campaigns across Google Ads, Meta, and other conversion platforms with transparent ROAS targets
- Manage full-funnel paid strategy — awareness, retargeting, cart abandonment, and post-purchase upsells
- Optimise daily ad budgets and reallocate spend based on live performance signals
- Develop and scale affiliate and influencer partnerships tied to conversion goals
SEO & content
- Lead technical, on-page, and content SEO strategy to drive consistent organic revenue
- Conduct keyword research, competitive gap analysis, and content planning
- Collaborate with content and design teams to produce high-converting landing pages and creatives
- Manage link-building outreach and domain authority growth
- Manage segmentation, personalisation, and lifecycle marketing campaigns
Required experience & skills
- Hands-on experience with Google Ads (Search, Shopping, Performance Max) and Meta Ads Manager
- Strong command of SEO — keyword research,
technical audits, link building, and content strategy
- Proficient in web analytics — GA4, Looker Studio, or equivalent BI tools
- Familiarity with ecommerce workings
- Comfortable with spreadsheets, pivot tables, and data storytelling for performance reporting
- Excellent project management skills with the ability to run multiple campaigns simultaneously
Performance KPIs
You will be evaluated on revenue-linked metrics, not just activity. Every campaign must connect back to a business outcome.
ROAS - Return on ad spend across all paid channels CVR - Conversion rate across funnel stages CAC - Customer acquisition cost by channel LTV - Customer lifetime value and repeat rate MER - Marketing efficiency ratio vs revenue