Key Responsibilities

1. Campaign Execution & Media Coordination

- Implement and optimize campaigns across Google, Meta, YouTube, Programmatic, and real estate portals.
- Support audience targeting, daily budget optimizations, and bidding adjustments.
- Ensure technical accuracy: UTM tagging, pixel setup, tracking QA, landing page and creative validation.

- Reporting, Funnel Analytics & Target vs Achievement Review

- Monitor CPL, CPQL, CAC, CTR, CVR, ROAS, and funnel progression for assigned projects.
- Deliver weekly performance reports with actionable insights and early flags.
- Track campaign targets versus actual performance regularly; identify gaps, highlight risks and plan of action to maintain velocity.
- Collaborate with team and leadership to analyse root causes for target misses or overachievements and recommend corrective actions.

- CRM & Marketing Automation Support

- Coordinate with Salesforce and CRM teams to ensure seamless lead capture, routing, and status tracking.
- Support execution of nurture, re-engagement, and high-intent automation journeys.

- Agency & Vendor Coordination

- Serve as the daily contact for media buying and creative agencies regarding deliverables and timelines.
- Track agency performance against SLAs and campaign KPIs.
- Document campaign learnings and audience insights for knowledge sharing.

- Creative Coordination & Testing

- Collaborate with creative teams and agencies for timely delivery of assets (banners, videos, etc.).
- Execute A/B tests and contribute to improving CTR and conversion metrics based on findings.

- Sales Feedback Integration





- Facilitate regular feedback collection from sales teams on lead quality and campaign effectiveness.
- Help translate feedback into campaign-level adjustments in targeting and messaging.

- Performance Optimization Support

- Support bidding strategy refinements, audience segmentation, retargeting, and media mix tests under manager direction.
- Assist in test-learn-scale framework implementation to drive incremental improvements.

- Competition Review & Market Intelligence

- Monitor competitor digital ads, creatives, messaging, and landing experiences relevant to luxury real estate.
- Track shifts in competitor strategies, promotional activity, and digital share of voice.
- Compile competitive insights and share tactical observations with the team for continuous improvement.

Qualifications & Skills

- 3-5 years’ experience in digital marketing execution, preferably in luxury real estate or premium lifestyle sectors.
- Hands-on experience with Google Ads, Meta Ads, YouTube, Programmatic, and relevant real estate portals.
- Working knowledge of Salesforce CRM and marketing automation platforms.
- Solid analytical skills with ability to interpret marketing funnel data and campaign metrics.
- Excellent coordination, communication, and stakeholder management skills.

Ability to multitask and work effectively in a fast-paced environment.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits :

- Health insurance
- Provident Fund

Application Question(s):

- Do you have exp in Performance Marketing?

Work Location: In person

📌 Performance Marketing Executive (Kolkata)
🏢 PS Group
📍 Kolkata